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Monday 11 June 2007

Don't have a setback - look at IPOD

First impressions of entrepreneurs from users feedback can cause major setback to their initiative. I came across this post in the marker today, and it is funny to see how the users miss judged the coming success of IPOD. What are the lessons to be learn:

1. Trust your intuition and be consistent - Ipod is a good example of great PR & Marketing combined with a good product. If Apple marketing team would not be consistent with it's advertising, it would not had the huge success.

2. Release early, release often - Have constant improvements of your product, site, etc - Don't wait for the product to be perfect. IPOD 2007 looks totally different from IPOD 2001. Create the right marketing & PR to support your product and understand that it will never be perfect.

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