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Saturday, 30 June 2007

China's Online Payment Topped RMB13.9 Billion In First Quarter

According to the latest report of Analysys, the third-party payment market of China in the first quarter of this year reached RMB14.326 billion.

Of that total, RMB13.931 billion was from the online payment sector, accounting for 97% of the total and marking a 16% increase over the previous quarter. Analysys's report shows in the first quarter of 2007, payment conducted through mobile phones and telephones reached RMB321 million and RMB740,000, respectively.

The report says online payments was still the main means of payment of the third party payment market, with Alipay accounting for 50.3% of the total market shares and Chinapay and Tenpay following up to round out the top three.

From the beginning of 2007, China's e-payment industry has been in a full swing of development. It is estimated that the overall market scale will break RMB100 billion in 2008 and RMB280 billion in 2010 with an annual growth rate of over 60%.

China's E-commerce Development Plan Rolled Out

The State Development and Reform Commission and the Information Work Office of the State Council have jointly released the first e-commerce development plan of China.

Titled "E-Commerce Development Plan during the 11th Five-Year Period", the new Plan puts forward the general objectives of China's e-commerce development during the 11th Five-Year Period. Specifically, by 2010, a basic pattern of e-commerce development environment, support systems, technical services and applications shall be formed. E-commerce by that point should become an important industry and e-commerce applications should develop dramatic growth in the national economy and social development.

In order to meet the goal, the Plan states two emphases of e-commerce. One is to popularize e-commerce applications and the other is to develop the e-commerce industry on a grand scale.

China's E-commerce Development Plan Rolled Out

The State Development and Reform Commission and the Information Work Office of the State Council have jointly released the first e-commerce development plan of China.

Titled "E-Commerce Development Plan during the 11th Five-Year Period", the new Plan puts forward the general objectives of China's e-commerce development during the 11th Five-Year Period. Specifically, by 2010, a basic pattern of e-commerce development environment, support systems, technical services and applications shall be formed. E-commerce by that point should become an important industry and e-commerce applications should develop dramatic growth in the national economy and social development.

In order to meet the goal, the Plan states two emphases of e-commerce. One is to popularize e-commerce applications and the other is to develop the e-commerce industry on a grand scale.

Why we should open an office in Dalian this year

During June 20-22 i attended an outsourcing conference in Dalian. The conference has influenced me a lot, and i think the next branch should be opened in Dalian maybe even this year.

We need to focus on our revenue strategy now and it seems like Dalian can be a great place to build a mid level assessment center. a solution not yet developed in China, but very effective in Israel. This solution might lead Meijob to become profitable earlier than the business plan.

The following article is attached in order to show the trends

Oracle Opens Global Support Center In Dalian

Oracle (ORCL) has formally held a ceremony for initiating its Global Support Center and subsidiary in Dalian.

Located at the Dalian Software Park, the Oracle Dalian Global Support Center features office space of more than 2600 square meters, which marks a further improvement of Oracle's investment and business scale in Dalian. As a window for Oracle in Dalian, the company's Global Support Center will work closely with the Dalian government and local clients and partners to build relationships. Also, as one of the 18 Global Support Centers of Oracle, it will provide Oracle's relevant products and high-end technical services to clients in East Asia in the local language.

After one year of construction, the first phase of Oracle Dalian Global Support Center has been completed and has already begun to provide service to clients in regions like Taiwan and South Korea. The second phase of the construction has just been initiated and it is expected to serve clients in Japan upon completion.

Why i made the right choice choosing meijob over mobile startup in China

In February 2006 i had to choose between creating Meijob.com on the web and creating Moby, a start up in the mobile industry. I choose Meijob because my attraction to the web, the simplicity of the business model and the qualities of Guy, my partner. It turned out to be a good decision. The WVAS mobile market in China is in a steep slope, while the recruiting market in China is booming, and will continue to boom in the future.

The attached article is taken from China Tech News. I agree with every word, but hope some of the companies mentioned, especially kong zhong, will find a way out of the maze they are stuck in...

Chinese Mobile Business Model Is Suicide

Tech Market WatchBy Perry Wu
I am often still asked, rhetorically I imagine, if I believe the wireless value-added service sector in China has good short-term prospects. My answer is still, "No. Absolutely not."

Being a mobile value-added services provider, which usually means you provide news, games, or features on SMS, MMS, WAP, or IVR, means you gain nothing in China. Do the math. When you are a MVAS or WVAS firm, you still give a large percentage of your revenue over to others, like China Mobile. A few years ago, a content provider could walk away with a meager 10-20%, even though they did all the work. Now that figure has supposedly risen to as much as 40-50%. But that still means that you need to send millions and millions of messages to make decent money.

But then you say, "But I heard that there are billions of SMS messages sent in China, so making money should be easy!" This is true. However little of this money goes through mobile value-added service providers' pockets. Why? Well, according to Xinhua News Agency, let's look at these figures they posed for the Spring Festival holiday in 2006:

"China Mobile and China Unicom, the country's two major mobile service providers, users have sent about 12 billion greeting cellphone messages during the Spring Festival holiday. Every mobile phone user sent 30 messages on the average from January 28 to February 4, according to sources from the two companies. Calculating on the basis of 0.1 yuan (1.25 US cents) per short message, China Mobile raked in 950 million yuan (US$118.8 million) from this service, while China Unicom generated 310 million yuan (US$38.8 million). China Mobile alone sent 1.9 billion messages on January 28, or the eve of the Spring Festival, while China Unicom sent 1.4 billion on January 28-29. China Mobile alone sent 1.9 billion messages on January 28, or the eve of the Spring Festival, while China Unicom sent 1.4 billion on January 28-29."

Do you see? Those messages were sent from one user to another, without the help of a WVAS company. That means WVAS companies earned nothing, unless users wanted to use their services. China Mobile and China Unicom are the big brothers who earn all the money in China's WVAS space. If a half-smart investor wants to place their bets on mobile services in China, they should not invest in one of the thousands of fledgling WVAS companies in China. Instead they should buy shares in China Mobile or China Unicom.

And do users currently want to use those wireless value-added services? No. If you look at the financial statements from Internet portals like China.com, Sohu.com, Tom.com, Netease.com, you'll see they have all had sliding revenue on their wireless value-added services. Sina's MVAS revenue for the first quarter of 2007 was US$18.2 million, declining 20% from the same period last year and declining 5% from the previous quarter.

Tom.com's wireless Internet service revenue for the first quarter ended March 31, 2007 was US$31.82 million, representing a 28.4% decrease from the same period last year. Wireless Internet service revenues for Tom.com made up 90.6% of total quarterly revenues compared to 88.0% in the fourth quarter of last year. Yikes! They're really putting all their eggs in one clumsy basket!

And when you look at Chinese companies like Linktone, KongZhong, or Hurray!, which are all purely focused on the Chinese wireless value-added services market, they too have sinking revenue.

For the first quarter of 2007, Linktone recorded revenues of US$14.2 million, compared with US$14.0 million in the fourth quarter of 2006, but a drop from US$23.0 million in the first quarter of 2006. It also had GAAP net loss of US$3.4 million, compared with net income of US$0.4 million in the fourth quarter of 2006 and US$2.3 million in the first quarter of 2006.

KongZhong's first quarter also showed the company's revenues decreased 48% from the same period in 2006 but increased 1% sequentially to US$9.22 million. Its WAP revenues in the first quarter of 2007 were US$4.40 million, a decrease of 50% from the same quarter of 2006 and a decrease of 9% sequentially.

There was no cheer for comrade Hurray!, whose unaudited financial results for the first quarter still dipped, but exceeded guidance. It said total revenues hit US$16.6 million, a decline of 2.2% quarter-over-quarter and 0.9% year-over-year. Putting a good spin on the results, Chairman and CEO QD Wang said, "We are pleased to report a solid quarter which exceeded our previous estimate despite a challenging operating environment." Exceeding guidance is simple if you set very low standards for yourself.

True, all these companies used to have high wireless revenue, but they all made it via illegal means by adding users without their consent to their services. About five years ago, I think I was the first person to publicly point this out, because the Chief Technical Officer at my company at the time was complaining that Sohu.com added him to their wireless service and he could find no way to get himself removed–Sohu.com was billing my friend each month for services we did not want, did not need, and could not end. Franz Kafka would have appreciated the nonsense endemic at Sohu.com. Seriously, it was a sign at the time of irresponsible business practices.

Finally, a potential investor might say, "But surely eventually one of those fledgling WVAS companies in China will strike gold and make me billions of dollars!" I agree that if you are the founder of one of these companies, you might find someone more ignorant than you to buy your company–that is one way to cash out. But China Mobile and China Unicom are smart. Over the last few years, they graciously accepted third-party WVAS companies to use their networks to run various services. Then Mobile and Unicom co-opted those services as their own, leaving WVAS companies ruined and penniless. Look at the instant messaging sector: lots of WVAS companies crowded into the market to offer wireless IM services, but now both China Mobile and China Unicom have developed their own services which are better integrated into the services they provide. Therefore, the average mobile user in China is perhaps going to use Unicom or Mobile's services instead of a third-party's service. I see the same thing happening in wireless payments, mobile games, and mobile blogging.

How many intelligent people have come to China, started businesses, and failed? And then how many do that in the mobile value-added sector? Is there arsenic in the drinking water? What makes smart people together hurl themselves over the same road to nowhere and what causes people to see past reality? I think excessive use of mobile phones might indeed cause cranial troubles"

About the author:
Perry Wu is a writer and correspondent for ChinaTechNews.com and can be reached here at the site. Perry Wu does not hold any positions, long or short, on any of the Chinese or American company securities mentioned in this article.

Driving with Platinum Handcuffs - From The Ladders.com

Driving with Platinum Handcuffs: How to Sustain and Accelerate Career Success
By Dan Coughlin

Assuming you earn at least $100k a year, and I bet I'm not far off, you're in the top 10% of all income earners in the U.S. and the top 1% of everyone in the world. No matter how you slice it, you're a world-class income generator.

I'm also assuming that you not only want to maintain that income, but also want to expand it substantially in the years to come. In some ways, your future is more complicated than your past. The great challenge faced by all top-earners is learning how to keep driving your career forward while not letting the "platinum handcuffs" keep you from turning the wheel when needed. You must gain the knowledge to both sustain an already successful career while also constantly progressing, even accelerating forward.

Here are five keys to career acceleration.

1. Take Calculated Risks

The best professional racecar drivers take well-calculated risks to win highly competitive races. However, they avoid doing crazy things that could ruin their cars or endanger their lives.

In order to accelerate your career you must continue to think bigger and bigger, not safer and safer. The successful driver knows that over the course of hundreds of laps there are specific moments when he has to make his move if he wants to win the race. But he also knows the other key to success is to stay in the race. Avoid career blowouts while consistently investing your time and energy in projects that can accelerate business results.

What wise risk can you take right now that could have a significantly positive impact on your organization's most important results?

2. Be Rested for the Big Races

I've noticed that people usually perform career-destroying maneuvers when they're working unbelievably long hours. In a state of near exhaustion, they simply have a very expensive brain freeze.

The most effective top performers, on the other hand, maintain consistency by getting rest and having enough energy not to get caught up in the dramas of the workday. They stay calm and consistent, which helps their group move steadily forward, particularly in the critical moments that drive business results, and careers, forward.

What can you do today to recharge your batteries?

3. Stay Courageous at Decision Time

In every professional race, there are key moments when the best drivers have the courage to choose the path to victory.

To get into the top 10% of all earners in the U.S., you've been courageous throughout your career and, I'm sure, have found yourself in many difficult situations. It's very difficult to stay courageous when the next decision you make could cost you the income you've built up over many years. But remember courage is what you got here. You can't stop being courageous now and expect to win the race in front of you.

Don't worry about pleasing your boss. Worry about improving business results in a sustainable manner. You want a long-term successful career, and that goal can only be reached through generating both short-term and long-term improvement in key business outcomes. Keep the courage that drove your career success forward in the first place.

Watch closely how the great drivers make their moves in the most difficult situations. They attack when others don't expect it. Remain courageous during the most intense business situations.

Think of a situation in your past when you acted courageously. How can you repeat that attitude today?

4. Maintain the Capacity to Walk Away from Your Job

To be able to walk away from your job, emotionally and financially stable, is the most powerful path to long-term career success. When you can do that, you're driving your career rather than the other way around.

I'll never forget when Joe, the VP of Finance for a multi-billion dollar division, told me, "Dan, if I lose this job, I'm done." He had wrapped his entire self-esteem around his title and his income. Not surprisingly, when he lost that job, he never bounced back. He forgot the skills, nerves and self-confidence that it took to build his career back when he was winning the early races.

Remember, you drove your career to your current height. It wasn't just handed to you. If you lose your title or income, you can drive your career forward again because you still have the skills, drive, and experience that got you here in the first place.

If you left your job today, what would you do?

5. Keep Your Engine in Good Shape

Highly successful drivers have a great pit crew. This team makes sure the car is ready to perform its very best when the race starts.

You bring a lot to your organization and to your customers. Keep yourself ready mentally and physically so you're able to build the relationships, make the tough strategic decisions, and say no when necessary to generate the results that justify your championship salary.

Exercise, study your craft, and know your customers. This formula is the fuel that keeps the best career drivers winning consistently. Carve out 45 minutes a day to exercise, read books for personal and professional development, and seek out mentors who have been down the road you're on right now.

What can you do today to enhance your career's engine for success?

Friday, 29 June 2007

Irit, Barak, Orit & Yuval in the North


























In June we went to travel in the North with Orit and her new boy friend Yuval. They seem like a perfect match, and we really enjoyed our selves.
Orit took many pictures of us, which are rare and i think we look quite cute. here are some more pictures in Picasa. one more thing, there is a cool new feature that enables to watch pictures from Picasa in large screen. it is a great add-on to firefox called PicLens, and it is highly recommended. Orit, Thanks!



Wednesday, 27 June 2007

Discover your streangths by Bill Gates

read this post that is titled "What We Think Of Bill Gates"
It reminds me the book i just read about discover your strengths
Bill seems to me like a guy with many disadvantages, that have decided to focus on his strengths.
Using a great Analytical and Strategic mind he managed to change the way we use computers and the whole software industry. The word ubiquitous that is identified with Microsoft is the understanding that if you take something that is used and make it used every where, you can reduce dramatically the price and create a great business model.

I have decided that i want one...


I have just decided that i want one of this cool gadgets. i will need to find someone coming from the US to bring me one...

here is an article written about the qualities of this status symbol

Kasamba acquired

Kasamba, the israeli team that was established in 2000, almost got bankrupt, but survived was acquired for 40 Million USD.

Read this post to find out why you should have patience as entrepreneurs and investors and why generating sales is the best way to raise money...

How a six-month-old startup got bought by Google

The following post was published on the start up game
The major tips are:

1. Don't focus on getting acquired. That's like being a single woman who desperately wants to get married. Of course you want it to happen, but 99% of the time if you purposely try to get acquired (or married), it won't. "Stick to your knitting," says Paul Graham, a founding partner of Y Combinator, the startup factory that funded Zenter. "The way to get acquired really fast is to not focus on it. If people get the impression that you want to get bought, you won't."

2. Instead, focus on the user. This is possibly the single most important thing for entrepreneurs to remember. "Every startup that dies fails to do this," Graham says. "A lot of startups focus on their competitors or lawsuits, but what really kills startups is if users think it's boring. It's a much quieter and dangerous reason, but if users don't care about your product, that will just kill a company."

3. Ignoring limitations lets you tackle problems from a different angle. It's not enough to just build an existing offline product (ie. Microsoft Word or PowerPoint) and port it onto the web. Zenter looked at how they could build a slideshow application that really takes advantage of the Internet, like adding community slideshows, delivering presentations online in real-time and dragging and dropping content from the web into a presentation. "Every system and every platform has limitations. Some people look at a problem and say, You can't do that because a browser won't let you and proceed to work around those limitations," says Crosby, who spent his first day of orientation at the Google campus yesterday. "What we did was look at what we wanted to happen and then found a way around the limitations."

4. Don't be afraid to tackle the giants. Big companies like eBay (EBAY) and Microsoft (MSFT) may have more manpower and financial resources, but they also have disadvantages. "Often times, they're not as driven. They're not willing to make the sacrifice, like two guys sleeping on air mattresses, to make their product really good," says Graham. Case in point. Google bought YouTube, which was far superior to Google Video. eBay bought PayPal because clearly, no one was liking eBay's Billpoint. Big companies also have restrictions that startups don't have to worry about. Adds Graham, "Microsoft has to think about web-based applications that don't threaten Windows. A company like Zenter doesn't care about hurting Windows. All they want to do is make the best application."

5. Pay attention to the details. When your product is 80% done, that means you have another 80% to go. "To get something pretty close is easy, but you need to concentration on the little things. That's what will set you apart from the competition," says Crosby. "You can have the best algorithm in the world and the fastest process, but at the end if the day, if the user struggles to find out how to click a box or delete something, then you don't succeed."

the read the full post

Tuesday, 26 June 2007

Gili and Nitzan trip to Sichuan, Yunan and Guilin


Incredible pictures.

Check this amazing pictures taken by Gili and Nitzan in their last trip to Sichuan, Yunan and Guilin

Monday, 25 June 2007

Friday, 22 June 2007

Ori and Dana just gave birth to another amazing baby


Another beautiful child was born to Elraviv family. This time they had the courage to give birth in Beijing.

Tuesday, 19 June 2007

the ladders.com wins by using subscribers fees

The ladders.com charge money from subscribers - what is the impact?
Seem like very good.

Irit and the beten

Irit is in Israel now and I am here, and i miss her a lot. We had a great week in Ofer and Hof Dor in Israel, and here are some pictures. In the mean time i continue with my diet, while Irit is still growing.

Add some karaoke to the music

Lyrics of songs in the media player

Sunday, 17 June 2007

Mop Employees Sweat Cost Cuts

Pacific Epoch just released their Editorial Summary - A number of employees of Oak Pacific Interactive's online community Mop.com recently complained on several online forums that their employer has refused to turn on the air-conditioning at their offices despite the hot weather, reports Beijing Morning Post. Mop moved into a new office in February to cut costs, according to previous report. Mop has also been undergoing layoffs over the last few months.


What does that mean about social networks and web 2.0 in China?
A rumor has it that a new web 2.0 site has decided to get an office space of 1,400 meters...

Friday, 15 June 2007

Google Analytics Guide

Since Google Analytics was launched in 2005 it has become one of the top analytics packages for small to medium sized websites. Growth was initially slow due to the frustrating waiting list system initiated by Google to avoid over stretching their servers. Now that the waiting list has been removed anybody can sign up to use this great service. Continue reading the post...

Premium subscription fees - getafreelancer.com

The following web site introduced premium subscription fees (gold members) for 12 USD
we can learn from the a lot

Send files with SendAgo.com

A new service was launched by my friend from the US, Ziv.
The service name is sendago.com and it enables to send a file which is up to 150M with your regular email software (cool!). I also liked the very simple landing page.
I will talk with Ziv next week to learn from his experience about conversion and landing pages.

Try it and let me know what you think in the comments.

Monday, 11 June 2007

Shay agasi - Free oil cars by 2015 in Israel

On Sunday i attended the IVA (ISrael Venture association) conference in Tel Aviv.
Shay Agasi was the most interesting keynote speaker.
his vision is to focus israel economy as the world leader in replacing oil by solar energy.
After the presentation i have exchanged cards with Shay and i will definitley contact him in the future. Udi klier, my friend also told me that his father has developed a technology that enable us to head/cool our homes with solar power. Cool!
I will meet him in my next visit to israel

Don't have a setback - look at IPOD

First impressions of entrepreneurs from users feedback can cause major setback to their initiative. I came across this post in the marker today, and it is funny to see how the users miss judged the coming success of IPOD. What are the lessons to be learn:

1. Trust your intuition and be consistent - Ipod is a good example of great PR & Marketing combined with a good product. If Apple marketing team would not be consistent with it's advertising, it would not had the huge success.

2. Release early, release often - Have constant improvements of your product, site, etc - Don't wait for the product to be perfect. IPOD 2007 looks totally different from IPOD 2001. Create the right marketing & PR to support your product and understand that it will never be perfect.

Friday, 8 June 2007

Where should we deliver?

ื”ืฉื•ื•ืื”: ื‘ืื™ื–ื” ื‘ื™ืช ื™ื•ืœื“ื•ืช ื›ื“ืื™ ืœืœื“ืช?

ืกื•ื•ื™ื˜ื•ืช ืขื ื’'ืงื•ื–ื™, ืžื—ื™ืจ ืœื™ืœื” ื‘ืžืœื•ื ื™ืช, ืื•ืคืฆื™ื” ืœื“ื•ืœื”, ืžื™ื™ืœื“ืช ืคืจื˜ื™ืช ืื• ืจื•ืคื ืฆืžื•ื“. ื‘ืื™ื–ื” ื‘ื™ืช ื—ื•ืœื™ื ืชืงื‘ืœื• ื‘ื“ื™ื•ืง ืืช ืžื” ืฉืืชื ืจื•ืฆื™ื ื‘ืœื™ื“ื”? "ื™ื“ื™ืขื•ืช ืื—ืจื•ื ื•ืช" ืžืฉื•ื•ื” ื‘ื™ืŸ ื‘ืชื™ ื™ื•ืœื“ื•ืช ื‘ืžืจื›ื– ื”ืืจืฅ

ื“ืŸ ืื‘ืŸ
ืคื•ืจืกื: 08.06.07, 08:49

ืžืชื›ื•ื ื ื™ื ืœืœื™ื“ื”? ื‘ืžื•ืงื“ื ืื• ื‘ืžืื•ื—ืจ, ื‘ื™ืŸ ืฉืœืœ ื”ืžืฉื™ืžื•ืช ืฉืžืžืชื™ื ื•ืช ืœื›ื, ืชืฆื˜ืจื›ื• ืœื‘ื—ื•ืจ ืืช ื—ื“ืจ ื”ืœื™ื“ื” ื‘ื• ืชืขื‘ืจื• ืืช ื”ื—ื•ื•ื™ื” ื”ื‘ืœืชื™ ื ืฉื›ื—ืช. ื”ืชื—ืจื•ืช ื‘ื™ืŸ ื‘ืชื™ ื”ื—ื•ืœื™ื ืขืœ ืœื‘ืŸ ืฉืœ ื”ื™ื•ืœื“ื•ืช ืžืชืขืฆืžืช ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช, ื•ืžื•ืœื™ื“ื” ืžื—ืœืงื•ืช ืžืคื ืงื•ืช ื‘ืžื™ื•ื—ื“ ืขื ืฉืคืข ืคื™ืชื•ื™ื™ื ื•ื’ื™ืžื™ืงื™ื, ื”ื—ืœ ืžืฉื™ื˜ื•ืช ืื˜ืจืงื˜ื™ื‘ื™ื•ืช ืœืœื™ื“ื” ื˜ื‘ืขื™ืช ื•ื›ืœื” ื‘ืกื•ื•ื™ื˜ื•ืช ืœื™ื“ื” ื‘ื™ืชื™ื•ืช ื•ืžืœื•ื ื™ื•ืช ืžืคื•ืืจื•ืช.



ืกื™ื‘ืช ื”ืชื—ืจื•ืช ื”ื™ื ื‘ืขื™ืงืจ ื›ืœื›ืœื™ืช. ืขืœ ื›ืœ ืœื™ื“ื” ืจื’ื™ืœื” ืžืงื‘ืœ ื‘ื™ืช ื”ื—ื•ืœื™ื ืกื›ื•ื ืฉืœ ‭7,993‬ ืฉืงืœ ืžื”ืžื•ืกื“ ืœื‘ื™ื˜ื•ื— ืœืื•ืžื™, ื•ืžืื—ืจ ืฉืžื“ื•ื‘ืจ ื‘ืคืขื•ืœื” ืจืคื•ืื™ืช ืคืฉื•ื˜ื” ื•ื–ื•ืœื”, ื”ืจื•ื•ื— ื ื—ืฉื‘ ืœื›ื–ื” ืฉืžืฆื“ื™ืง ืืช ื”ืžืืžืฅ. ื‘ื—ืจื ื• 11 ื‘ืชื™ ื—ื•ืœื™ื ื‘ืžืจื›ื– ื”ืืจืฅ - ืžื›"ืก ืขื“ ืจื—ื•ื‘ื•ืช ื•ื’ื ืžื™ืจื•ืฉืœื™ื, ื•ื‘ื“ืงื ื• ืžื” ื”ื ืžืฆื™ืขื™ื.



ืžืœื•ื ื™ืช ืœื–ื•ื’

ืื ืชืจืฆื• ืœื”ืชืคื ืง ืœืื—ืจ ื”ืœื™ื“ื”, ืื•ืœื™ ื™ืขื ื™ื™ื ื• ืืชื›ืŸ ื”ืžืœื•ื ื™ื•ืช ืฉื”ื•ืงืžื• ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ื‘ื—ืœืง ืžื‘ืชื™ ื”ื—ื•ืœื™ื, ื•ืฉืžืฆื™ืขื•ืช ืฉื”ื•ืช ืžืจื’ื™ืขื” ืœื™ื•ืœื“ืช ื‘ืชื ืื™ ืคื ืกื™ื•ืŸ. ื”ืžืœื•ื ื™ืช ื”ืžืคื•ืืจืช ื‘ื™ื•ืชืจ ืคื•ืขืœืช ื‘ื‘ื™ืช ื”ื—ื•ืœื™ื ืื™ื›ื™ืœื•ื‘ ืฉื‘ืžืจื›ื– ืช"ื. ื”ืขื™ืฆื•ื‘ ื—ื“ื™ืฉ, ืื‘ืœ ื’ื ื”ืžื—ื™ืจ ื‘ื”ืชืื: 845 ืฉืงืœ ืœืœื™ืœื” ืœื™ื•ืœื“ืช ื•־150 ืฉืงืœ ืชื•ืกืคืช ืœื‘ืŸ ื”ื–ื•ื’. ื‘ืžืจื›ื– ื”ืจืคื•ืื™ ืฉื™ื‘ื (ืชืœ ื”ืฉื•ืžืจ) ืคื•ืขืœืช ืžืœื•ื ื™ืช ื”ืžืฆื™ืขื” ืชื ืื™ ืคื ืกื™ื•ืŸ ืžืœื ืœื™ื•ืœื“ืช, ืœื™ื ื” ื•ืืจื•ื—ืช ื‘ื•ืงืจ ืœื‘ืขืœ ื‘ืžื—ื™ืจ ืฉืœ ‭1,980‬ ืฉืงืœ ืœ־3 ืœื™ืœื•ืช.



ื‘ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื” (ื‘ื ื™ ื‘ืจืง) ื™ืฉ ืžืœื•ื ื™ืช ืฆื ื•ืขื” ืœื™ื•ืœื“ืช ื‘ืœื‘ื“ ื‘ืžื—ื™ืจ 350 ืฉืงืœ ืœืœื™ืœื” ื‘ื™ื•ื ื—ื•ืœ ื•־450 ืฉืงืœ ืœืฉื”ื•ืช ื‘ืžืฉืš ื”ืฉื‘ืช. ื‘ื”ื“ืกื” ืขื™ืŸ־ื›ืจื ืฉื‘ื™ืจื•ืฉืœื™ื ื ืคืชื—ื” ืœืื—ืจื•ื ื” ืžืœื•ื ื™ืช ื—ื“ืฉื” ื•ืžืคื•ืืจืช ื‘ืžื—ื™ืจ 825 ืฉืงืœ ืœื™ื•ืœื“ืช ืœืœื™ืœื” ื‘ืชื ืื™ ืคื ืกื™ื•ืŸ ืžืœื ื•־150 ืฉืงืœ ืชื•ืกืคืช ืœื‘ืŸ ื–ื•ื’ ืœืœื™ื ื” ื•ืืจื•ื—ืช ื‘ื•ืงืจ. ื‘ื™ืžื™ื ืืœื” ื ืžืฆืื•ืช ื‘ืฉืœื‘ื™ ืชื›ื ื•ืŸ ื•ื‘ื ื™ื™ื” ืžืœื•ื ื™ื•ืช ื‘ืืกืฃ ื”ืจื•ืคื (ืœื™ื“ ืฆืจื™ืคื™ืŸ) ื•ื‘ื‘ืœื™ื ืกื•ืŸ (ืค"ืช‭,(‬ ืฉืฆืคื•ื™ื•ืช ืœืขื•ืจืจ ืืช ื”ืชื—ืจื•ืช ื‘ืชื—ื•ื.



ืœื™ื“ื” ื‘ื™ืชื™ืช ื•ื˜ื‘ืขื™ืช

ืžื—ืฆื™ืช ืžื”ืœื™ื“ื•ืช ื‘ืืจืฅ ืขื“ื™ื™ืŸ ืžืชื‘ืฆืขื•ืช ื‘ืขื–ืจืช ืžืฉื›ื›ื™ ื”ื›ืื‘ื™ื ื•ื‘ืจืืฉื ื”ืืคื™ื“ื•ืจืœ, ืื‘ืœ ื‘ืชื™ ื”ื—ื•ืœื™ื ื›ื‘ืจ ื”ืคื ื™ืžื• ืืช ื”ืื•ืคื ื” ื”ื—ื“ืฉื” – ืœื™ื“ื•ืช ื˜ื‘ืขื™ื•ืช ืขื ืฉืœืœ ื’ื™ืžื™ืงื™ื ืฉื™ืขื–ืจื• ืœื™ื•ืœื“ื•ืช ืœื”ืชื’ื‘ืจ ืขืœ ื”ื›ืื‘. ื˜ืจื ื“ ื ื•ืกืฃ ื”ื•ื ื”ืœื™ื“ื” ื‘ืชื ืื™ื ื‘ื™ืชื™ื™ื (ืœื™ื“ื•ืช ื‘ื™ืช, ืื’ื‘, ืื™ื ืŸ ืžื•ืžืœืฆื•ืช ื‘ื™ืฉืจืืœ ืขืœ־ื™ื“ื™ ืžืฉืจื“ ื”ื‘ืจื™ืื•ืช, ื•ืžื“ื™ ืฉื ื” ืžืชื‘ืฆืขื•ืช ื‘ืืจืฅ ืจืง ื›־400 ื›ืืœื”. ื”ืชืฉืœื•ื ืœืžื™ื™ืœื“ืช ื‘ื‘ื™ืช ื ืข ืกื‘ื™ื‘ 800 ื“ื•ืœืจ‭.(‬


ืฆื™ืœื•ื: ืกื™ ื“ื™ ื‘ื ืง
(ืฆื™ืœื•ื: ืกื™ ื“ื™ ื‘ื ืง)

ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ื”ื—ืœื• ื‘ืชื™ ื”ื—ื•ืœื™ื ืœื”ืงืฆื•ืช ื‘ืžื—ืœืงื•ืช ื”ืœื™ื“ื” ื—ื“ืจื™ื ื”ืžืขื•ืฆื‘ื™ื ื‘ืื•ื•ื™ืจื” ื‘ื™ืชื™ืช, ื›ื“ื™ ืœืžืฉื•ืš ื™ื•ืœื“ื•ืช ืฉื”ื™ื• ืจื•ืฆื•ืช ืœืœื“ืช ื‘ื‘ื™ืช, ืื‘ืœ ืžื’ื™ืขื•ืช ืœื‘ื™ืช ื”ื—ื•ืœื™ื ื‘ื’ืœืœ ื”ืืคืฉืจื•ืช ืœืงื‘ืœ ืขื–ืจื” ืจืืฉื•ื ื” ื•ืžื™ื™ื“ื™ืช ื‘ืžืงืจื” ืฉืœ ืกื™ื‘ื•ืš. ื‘ื—ืœืง ืžื”ื—ื“ืจื™ื ื™ืฉ ืืžื‘ื˜ื™ื” ืื• ื’׳ืงื•ื–ื™, ื”ืžืืคืฉืจื™ื ืฉื”ื•ืช ืฉืœ ื”ื™ื•ืœื“ืช ื‘ืžื™ื ืœื”ืงืœื” ื‘ื›ืื‘ื™ ื”ืœื™ื“ื” - ื‘ื›ืคื•ืฃ ืœื”ื ื—ื™ื•ืช ืžืฉืจื“ ื”ื‘ืจื™ืื•ืช, ืฉืื•ืกืจื•ืช ืขืœ ืœื™ื“ื” ื‘ืคื•ืขืœ ืฉืœ ื”ืชื™ื ื•ืง ื‘ืชื•ืš ืžื™ื. ืœืคื™ ืžื“ื™ื ื™ื•ืช ืžืฉืจื“ ื”ื‘ืจื™ืื•ืช, ืื™ืŸ ืืคืฉืจื•ืช ืœื”ื™ืจืฉื ืžืจืืฉ ืœื—ื“ืจื™ื ืžื™ื•ื—ื“ื™ื ืืœื”, ื•ื”ืฉื™ืจื•ืช ื”ื•ื ืœืœื ืชืฉืœื•ื ื•ืขืœ ื‘ืกื™ืก ืžืงื•ื ืคื ื•ื™ (ืื• ื‘ืชืฉืœื•ื, ื‘ืžืงืจื™ื ื‘ื•ื“ื“ื™ื‭.(‬



ืœื’ื‘ื™ ื—ื“ืจื™ ื”ืืฉืคื•ื– ืœืื—ืจ ื”ืœื™ื“ื”, ืืœื” ืžื™ื•ืขื“ื™ื ื‘ืจื•ื‘ื ืœ־2־3 ื ืฉื™ื. ื‘ืจื•ื‘ ื‘ืชื™ ื”ื—ื•ืœื™ื ื™ืฉ ืžืกืคืจ ืžืฆื•ืžืฆื ืฉืœ ื—ื“ืจื™ื ืื™ืฉื™ื™ื, ื”ืžื™ื•ืขื“ื™ื ื‘ืจืืฉ ื•ื‘ืจืืฉื•ื ื” ืœื ืฉื™ื ืฉืขื‘ืจื• ื ื™ืชื•ื— ืงื™ืกืจื™ ื•ืœืื—ืจ ืžื›ืŸ ืขืœ ื‘ืกื™ืก ืžืงื•ื ืคื ื•ื™ (ืฉื•ื‘, ืœืœื ืืคืฉืจื•ืช ื”ืจืฉืžื” ืžืจืืฉ‭.(‬



ื‘ืื™ื›ื™ืœื•ื‘ ืžืชืืคืฉืจืช ืœื™ื“ื” ื˜ื‘ืขื™ืช ื‘ืกื•ื•ื™ื˜ื” ืœืœื ืชืฉืœื•ื, ืœื ืฉื™ื ื‘ื”ื™ืจื™ื•ืŸ ืชืงื™ืŸ. ื”ืกื•ื•ื™ื˜ื” ืžืขื•ืฆื‘ืช ื›ื‘ื™ืช ื•ื‘ื ื•ื™ื” ืžืฉื ื™ ื—ื“ืจื™ื ืฉื‘ื”ื ืžื™ื˜ื” ื–ื•ื’ื™ืช, ืืžื‘ื˜ื™ื” ืœืฉื”ื™ื™ื” ื‘ืžื™ื, ื ืจื•ืช ื•ืชืื•ืจื” ืขืžื•ืžื”.



ื‘ืฉื™ื‘ื ืžืืคืฉืจื™ื ืœื™ื“ื” ื˜ื‘ืขื™ืช ื‘ืžืจื›ื– ืžื™ื•ื—ื“ ื”ื›ื•ืœืœ 2 ืกื•ื•ื™ื˜ื•ืช ืžืจื•ื•ื—ื•ืช, ืžื™ื˜ื” ื–ื•ื’ื™ืช ื•ื’׳ืงื•ื–ื™, ื•ื’ื ืฉื”ื™ื™ื” ืขื ื”ืชื™ื ื•ืง ืœืื—ืจ ื”ืœื™ื“ื” ืœืžืฉืš 6 ืฉืขื•ืช. ืžื—ื™ืจ ื”ื—ื“ืจ ืœืฉืขื•ืช ื”ืœื™ื“ื” ื”ื•ื ‭4,300‬ ืฉืงืœ, ื›ื•ืœืœ ื”ืฆืžื“ืช ืžื™ื™ืœื“ืช ื”ืžื•ืžื—ื™ืช ื‘ืœื™ื“ื” ื˜ื‘ืขื™ืช. ื‘ื™ืžื™ื ืืœื” ื ื—ื ืš ืื’ืฃ ืžื™ื•ื—ื“ ืœืฉื”ื•ืช ืขื ื”ืชื™ื ื•ืง ืžืจื’ืข ื”ืœื™ื“ื” ื•ืขื“ ื”ืฉื—ืจื•ืจ ื”ื‘ื™ืชื”.



ืœื‘ื™ืœื™ื ืกื•ืŸ, ื”ื ื—ืฉื‘ ืœืื—ื“ ืžืฉืœื•ืฉืช ื”ื’ื“ื•ืœื™ื ื‘ืžืจื›ื–, ื™ืฉ ื—ื™ืกืจื•ืŸ ืžื•ืœ ืžืชื—ืจื™ื• ืื™ื›ื™ืœื•ื‘ ื•ืฉื™ื‘ื, ื‘ื’ืœืœ ื”ื™ืขื“ืจ ืžืœื•ื ื™ืช. ืขื ื–ืืช, ื›ืœ ื—ื“ืจื™ ื”ืœื™ื“ื” ืžืฆื•ื™ื“ื™ื ื‘ืืžื‘ื˜ื™ื”, ื‘ืฉื™ืจื•ืชื™ื ื•ื‘ื˜ืœื•ื•ื™ื–ื™ื” ื‘ื›ื‘ืœื™ื. ื‘ืžื”ืœืš ื”ืœื™ื“ื” ืžืชืืคืฉืจื™ื ืฉื™ืจื•ืชื™ ืจื™ื™ืงื™ ื•ืฉื™ืืฆื• ืœืœื ืชืฉืœื•ื.



ื‘ื•ื•ืœืคืกื•ืŸ (ื—ื•ืœื•ืŸ) ืงื™ื™ืžืช ืืคืฉืจื•ืช ืœืœื™ื“ื” ื˜ื‘ืขื™ืช ื‘ืขื–ืจืช ืจืคืœืงืกื•ืœื•ื’ื™ื”, ืฉื™ืืฆื•, ืœื™ื“ื” ืขื ื›ื“ื•ืจ ืคื™ื–ื™ื•, ืžืกืื–׳ ืขื ืฉืžื ื™ื ืืชืจื™ื™ื, ืžื•ื–ื™ืงื” ืžืจื’ื™ืขื” ื•ื”ื ืžื›ืช ืื•ืจื•ืช. ืœืžืจื•ืช ื–ืืช, ื‘ื•ื•ืœืคืกื•ืŸ ืžืฆื™ื™ื ื™ื ื›ื™ ‭70%‬ ืžื”ื™ื•ืœื“ื•ืช ืžืงื‘ืœื•ืช ืืคื™ื“ื•ืจืœ ืœื‘ืงืฉืชืŸ – ื”ืฉื™ืขื•ืจ ื”ื’ื‘ื•ื” ื‘ืืจืฅ. ื›ืžื• ื›ืŸ, 7 ื—ื“ืจื™ื ื ื‘ื ื• ืœืœื™ื“ื” ืžืฉืคื—ืชื™ืช ืœืœื ื”ืชืขืจื‘ื•ื™ื•ืช ืžื™ื•ื—ื“ื•ืช, ื”ื“ื•ืžื™ื ื‘ืžื‘ื ื” ืœื—ื“ืจื™ ืžืœื•ืŸ ืขื ื“ืœืช ื”ื ืคืชื—ืช ื‘ื›ืจื˜ื™ืก ืžื’ื ื˜ื™, ืœืœื ืชืฉืœื•ื.



ื‘ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื” ืงื™ื™ืžืช ืืคืฉืจื•ืช ืœืฉื”ื•ืช ืœืื—ืจ ื”ืœื™ื“ื” ื‘ื—ื“ืจ ืคืจื˜ื™ ืขืœ ื‘ืกื™ืก ืžืงื•ื ืคื ื•ื™ ื‘ืžื—ื™ืจ 80 ื“ื•ืœืจ ืœืœื™ืœื”, ื•ืžื“ื™ื ื™ื•ืช ื‘ื™ืช ื”ื—ื•ืœื™ื ืžืขื•ื“ื“ืช ืœื™ื“ื” ื˜ื‘ืขื™ืช ืœืœื ืžืฉื›ื›ื™ื.



ื‘ืžืื™ืจ (ื›"ืก) ืžื•ืฆืขื™ื ื‘ืžื—ืœืงื•ืช ื”ื™ื•ืœื“ื•ืช 2 ืกื•ื•ื™ื˜ื•ืช ืœืœื™ื“ื” ื˜ื‘ืขื™ืช ืขื ื’׳ืงื•ื–ื™, ืคื™ื ืช ื™ืฉื™ื‘ื” ืœืžืฉืคื—ื”, ืžื˜ื‘ื—ื•ืŸ ื•ื˜ืœื•ื•ื™ื–ื™ื” ื•ื•ื™ื“ื™ืื•, ืœืœื ืชืฉืœื•ื.



ื‘ืืกืฃ ื”ืจื•ืคื (ืœื™ื“ ืฆืจื™ืคื™ืŸ) ืžืชืืคืฉืจืช ืœื™ื“ื” ื˜ื‘ืขื™ืช ื‘ื—ื“ืจื™ื ื”ืžืขื•ืฆื‘ื™ื ื›ื•ืœื – ื•ื™ืฉ 11 ื›ืืœื” – ื‘ื”ืฉืจืืช ืฆื™ืžืจื™ื ื‘ื’ืœื™ืœ, ื•ื›ื•ืœืœื™ื ืฉื™ืจื•ืชื™ื ืฆืžื•ื“ื™ื ื•ื˜ืœื•ื•ื™ื–ื™ื” ืขื ืžืกืš ืคืœื–ืžื” ื•ื’׳ืงื•ื–ื™ ืœืฉื”ื•ืช ื‘ืžื™ื ืœืื—ืจ ื”ืœื™ื“ื”, ืœืœื ืชืฉืœื•ื.



ื‘ืงืคืœืŸ (ืจื—ื•ื‘ื•ืช) ืงื™ื™ื ื—ื“ืจ ืœื™ื“ื” ื˜ื‘ืขื™ืช ื”ื›ื•ืœืœ ืžืงืœื—ืช ื–ืจืžื™ื ืœืขื™ืกื•ื™, ืœืœื ืชืฉืœื•ื. ื‘ื—ื“ืจื™ ื”ืœื™ื“ื” ืžื•ืฆืขื•ืช ืฉื™ื˜ื•ืช ืืœื˜ืจื ื˜ื™ื‘ื™ื•ืช ืœื”ืงืœื” ื‘ื›ืื‘ื™ื, ื‘ื”ืŸ ืฉื™ื˜ืช ืคืื•ืœื” ืœืื™ืžื•ืŸ ื”ืฉืจื™ืจื™ื ื”ื˜ื‘ืขืชื™ื™ื.



ื‘ื”ื“ืกื” ืขื™ืŸ־ื›ืจื ื™ืฉ ืืคืฉืจื•ืช ืœื™ื“ื” ื‘ืฉื™ื˜ื” ื˜ื‘ืขื™ืช, ื‘ื™ืŸ ื”ื™ืชืจ ื‘ื—ื“ืจื™ื ืžื™ื•ื—ื“ื™ื ืœืœื ืชืฉืœื•ื. ื‘ื—ื“ืจ ื”ืœื™ื“ื” ื ื™ืชืŸ ืœื‘ื—ื•ืจ ื‘ืืžืฆืขื™ื ืœื ืชืจื•ืคืชื™ื™ื ืœืฉื™ื›ื•ืš ื›ืื‘ ืœืจื‘ื•ืช ืฉื™ื ื•ื™ ืชื ื•ื—ื•ืช, ืœื™ื“ื” ืขื ื›ื“ื•ืจ ื•ืžืกืื–׳ ื•ืจืคืœืงืกื•ืœื•ื’ื™ื”, ืœืœื ืชืฉืœื•ื. ื‘ื™ืžื™ื ืืœื” ื ืคืชื— ืžืจื›ื– ืžื™ื•ื—ื“ ืœืœื™ื“ื” ื‘ืกื‘ื™ื‘ื” ื˜ื‘ืขื™ืช ื•ื‘ื™ืชื™ืช.



ื‘ืฉืขืจื™ ืฆื“ืง (ื™ืจื•ืฉืœื™ื) ื™ืฉ ื—ื“ืจื™ ืœื™ื“ื” ื”ืžืขื•ืฆื‘ื™ื ื‘ืื•ื•ื™ืจื” ื‘ื™ืชื™ืช, ื•ืืคืฉืจื•ืช ืœืœื™ื“ื•ืช ื˜ื‘ืขื™ื•ืช ืœืคื™ ืจืฆื•ืŸ ื”ื™ื•ืœื“ืช.



ื‘ื‘ื™ืงื•ืจ ื—ื•ืœื™ื (ื™ืจื•ืฉืœื™ื) ื—ื“ืจื™ ื”ืœื™ื“ื” ื—ื“ืฉื™ื ืขื ืžืขืจื›ืช ืกื˜ืจื™ืื• ื•ื›ื•ืจืกื”. ื™ืฉ ื’ื ื™ืฉ 2 ืกื•ื•ื™ื˜ื•ืช ืœืื—ืจ ื”ืœื™ื“ื” ื‘־350 ืฉืงืœ.



ื“ื•ืœื” ื•ืจื•ืคื ืœื‘ื—ื™ืจื”

ืชื•ืžื›ืช ืœื™ื“ื”, ื”ืžื›ื•ื ื” ื‘ืœืฉื•ืŸ ืขืžืžื™ืช ื“ื•ืœื”, ื”ื•ื ืžืงืฆื•ืข ืฉื”ื•ืคืš ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืœืžื‘ื•ืงืฉ. ื”ื›ื•ื•ื ื” ืœื ืฉื™ื ืฉืžืœื•ื•ืช ืืช ื”ืื™ืฉื” ื”ื”ืจื” ื”ื—ืœ ืžืฉืœื‘ ื”ื”ืจื™ื•ืŸ ื•ืขื“ 3 ื—ื•ื“ืฉื™ื ืœืื—ืจ ื”ืœื™ื“ื”. ื‘ื‘ืชื™ ื”ื—ื•ืœื™ื ื™ืฉ ืžื“ื™ื ื™ื•ืช ืžืฉืชื ื” ืœื’ื‘ื™ ื”ื›ื ืกืช ื“ื•ืœื•ืช ื›ืžืœื•ื•ืช ืœื—ื“ืจื™ ื”ืœื™ื“ื”. ื‘ื‘ื™ืœื™ื ืกื•ืŸ, ื•ื•ืœืคืกื•ืŸ, ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื”, ื”ื“ืกื”, ืฉืขืจื™ ืฆื“ืง ื•ื‘ื™ืงื•ืจ ื—ื•ืœื™ื ืžืชืืคืฉืจืช ื”ื›ื ืกืช ื“ื•ืœื” ื›ืžืœื•ื•ื”, ื‘ืžื™ื“ื” ืฉืื™ื ื” ืžืคืจื™ืขื” ืœื”ื—ืœื˜ื•ืช ื”ืฆื•ื•ืช ื”ืจืคื•ืื™.


ืžื•ื“ืขื”


ื‘ืื™ื›ื™ืœื•ื‘, ืžืื™ืจ ื•ืงืคืœืŸ ืœื ืžืชืืคืฉืจืช ื›ืœืœ ื”ื›ื ืกืช ื“ื•ืœื”. ื‘ืฉื™ื‘ื ืžืืคืฉืจื™ื ืœื™ื•ืœื“ืช ืœื‘ื—ื•ืจ ื“ื•ืœื” ืจืง ืžืจืฉื™ืžื” ืกื’ื•ืจื” ืฉืžืฆื™ืข ื‘ื™ืช ื”ื—ื•ืœื™ื ืชืžื•ืจืช ‭2,300‬ ืฉืงืœ. "ืื ื• ืžืืคืฉืจื™ื ืœื™ื•ืœื“ื•ืช ืœื”ื™ื›ื ืก ืœื—ื“ืจ ื”ืœื™ื“ื” ืขื 2 ืžืœื•ื•ื™ื, ื•ืฆื•ื•ืช ื—ื“ืจ ื”ืœื™ื“ื” ื”ื›ืฉื™ืจ ื›ืžื” ื“ื•ืœื•ืช ื”ืžื•ื›ืจื•ืช ืœื ื• ื›ื ืฉื•ืช ืžืงืฆื•ืข ืžืขื•ืœื•ืช. ื”ื™ื•ืœื“ืช ื™ื›ื•ืœื” ืœื‘ื—ื•ืจ ืžื‘ื™ื ื™ื”ืŸ‭,"‬ ืžื•ืกืจื™ื ื‘ื‘ื™ืช ื”ื—ื•ืœื™ื. ืฉื™ืจื•ืช ื ื•ืกืฃ ืฉืžื•ืฆืข ื‘ืฉื™ื‘ื ืžืืคืฉืจ ืœื™ื“ื” ืขื ืžื™ื™ืœื“ืช ืื™ืฉื™ืช ืฉื ื‘ื—ืจืช ืžืจืืฉ, ื‘ืžื—ื™ืจ ‭3,300‬ ืฉืงืœ. ื’ื ื‘ืืกืฃ ื”ืจื•ืคื ืžืชืืคืฉืจืช ืœื™ื“ื” ืขื ืชื•ืžื›ืช ืจืง ืžืชื•ืš ืจืฉื™ืžื” ืกื’ื•ืจื” ืฉืœ 30 ื“ื•ืœื•ืช, ื‘ืžื—ื™ืจ ‭2,000‬ ืฉืงืœ.



ื‘ืฉืขืจื™ ืฆื“ืง, ื”ื“ืกื”, ื‘ื™ืงื•ืจ ื—ื•ืœื™ื ื•ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื” ืžืชืืคืฉืจ ืฉื™ืจื•ืช ื‘ื—ื™ืจืช ืจื•ืคื ืคืจื˜ื™ (ืฉืจ"ืค) ื—ื•ืงื™, ื‘ืžืกื’ืจืชื• ื ื™ืชืŸ ืœื”ื–ืžื™ืŸ ืœื™ื“ื” ืคืจื˜ื™ืช ืขื ืจื•ืคื ืžืกื•ื™ื ื‘ืžื—ื™ืจ ืฉืžืฉืชื ื” ืœืคื™ ืฉื ื”ืจื•ืคื, ื ืกื™ื‘ื•ืช ื”ืœื™ื“ื”, ืฉืขืช ื”ืœื™ื“ื” (ื‘ืœื™ืœื” ืชืขืจื™ืฃ ื’ื‘ื•ื” ื™ื•ืชืจ) ื•ืžื•ืจื›ื‘ื•ืชื”, ื•ื ืข ืกื‘ื™ื‘ 7־11 ืืœืฃ ืฉืงืœ, ืขื ื”ื ื—ื” ืœืžื—ื–ื™ืงื™ ื‘ื™ื˜ื•ื—ื™ื ืจืคื•ืื™ื™ื ืžืกื•ื™ืžื™ื. ื”ืชืฉืœื•ื ื ืขืฉื” ืœืžืจื›ื– ืœืงื‘ืœืช ื—ื•ืœื™ื ื‘ื‘ื™ืช ื”ื—ื•ืœื™ื, ื•ืœื ื™ืฉื™ืจื•ืช ืœืจื•ืคื.



ื”ื›ื ื” ื•ื”ื ืงื”

ื‘ืชื™ ื”ื—ื•ืœื™ื ืžืฆื™ืขื™ื ืฉื™ืจื•ืชื™ื ื ื•ืกืคื™ื ืœื™ื•ืœื“ื•ืช. ื‘ืื™ื›ื™ืœื•ื‘ ื™ืฉ ืกื“ื ืช ื”ื›ื ื” ืœื”ื ืงื” ื‘ืช ืฉืขืชื™ื™ื ื‘ืžื—ื™ืจ 90 ืฉืงืœ, ืกื“ื ื” ืœื”ื—ื™ื™ืืช ืชื™ื ื•ืงื•ืช ื‘ืžื—ื™ืจ 150 ืฉืงืœ ืœืžืฉืชืชืฃ, ื”ื“ืจื›ืช ื”ื ืงื” ืื™ืฉื™ืช ืื—ืจื™ ืœื™ื“ื” ื‘ืžืจืคืืช ื”ื ืงื” ื‘ืžื—ื™ืจ 200 ืฉืงืœ ืœืžืคื’ืฉ. ื›ืžื• ื›ืŸ ืžืืคืฉืจ ื‘ื™ืช ื”ื—ื•ืœื™ื ืกื™ื•ืจื™ื ื‘ื—ื“ืจื™ ื”ืœื™ื“ื” ืœืœื ืชืฉืœื•ื. ื‘ืฉื™ื‘ื ืžื•ืฆืขื•ืช ืกื“ื ืื•ืช ื”ื ืงื” ืœืœื ืชืฉืœื•ื ื•ืžืคื’ืฉื™ื ืœื˜ื™ืคื•ืœ ื‘ืชื™ื ื•ืง ืœืื—ืจ ื”ืœื™ื“ื” ืœืœื ืชืฉืœื•ื.



ื‘ื‘ื™ืœื™ื ืกื•ืŸ ืžื•ืฆืขื™ื ืงื•ืจืกื™ ื”ื›ื ื” ืœื”ื ืงื” ื‘ื ื™ 2 ืžืคื’ืฉื™ื ื‘ืฉืœื™ืฉ ื”ืฉืœื™ืฉื™ ืœื”ืจื™ื•ืŸ ื•ื‘ืžื—ื™ืจ 180 ืฉืงืœ ‭150)‬ ืฉืงืœ ืœืžื‘ื•ื˜ื—ื•ืช ื”ื›ืœืœื™ืช‭.(‬ ื ื™ืชืŸ ืœื”ื™ืจืฉื ืžืจืืฉ ืœืกื™ื•ืจ ืžืงื“ื™ื ื‘ื—ื“ืจ ืœื™ื“ื” ืœืœื ืชืฉืœื•ื. ื‘ืžืื™ืจ ืžื•ืฆืขื™ื ืžื’ื•ื•ืŸ ืงื•ืจืกื™ื ืœืœื ืชืฉืœื•ื, ืœืจื‘ื•ืช ื”ื“ืจื›ืช ื”ื ืงื” ื•ื˜ื™ืคื•ืœ ื‘ื™ื™ืœื•ื“. ื‘ื•ื•ืœืคืกื•ืŸ ืžื•ืฆืขื™ื ืœืœื ืชืฉืœื•ื ืกื™ื•ืจื™ื ื‘ื—ื“ืจื™ ื”ืœื™ื“ื”, ืฉื™ืจื•ืชื™ ื™ื•ืขืฆืช ื”ื ืงื” ื•ื”ื“ืจื›ื•ืช ืฉืœ ืฆื•ื•ืช ื”ืชื™ื ื•ืงื™ื™ื”.



ื‘ืืกืฃ ื”ืจื•ืคื ื™ืฉ ืžื’ื•ื•ืŸ ืงื•ืจืกื™ื ืœื™ื•ืœื“ืช, ื‘ื™ื ื™ื”ื ืžืคื’ืฉื™ ืงื‘ื•ืฆืช ืื™ืžื”ื•ืช ืœืื—ืจ ืœื™ื“ื” ื‘ืฉื "ืžืขื’ืœ ืื™ืžื”ื•ืช" ื‘ืžื—ื™ืจ 500 ืฉืงืœ ืœ־8 ืžืคื’ืฉื™ื, ื™ื™ืขื•ืฅ ืœื”ื ืงื” ื‘ืžื—ื™ืจ 200 ืฉืงืœ ื•ืงื•ืจืก ื”ื—ื™ื™ืื” ืื™ืฉื™ ื‘ืžื—ื™ืจ 150 ืฉืงืœ. ื‘ื”ื“ืกื” ื”ืจ־ื”ืฆื•ืคื™ื ืžืชืงื™ื™ืžืช ื”ื“ืจื›ื” ืฉื‘ื•ืขื™ืช ืœืขื™ืกื•ื™ ื”ืชื™ื ื•ืง ืœืœื ืชืฉืœื•ื ื•ื”ืชืขืžืœื•ืช ืงื‘ื•ืฆืชื™ืช ืœืื—ืจ ืœื™ื“ื” ืฉืžืขื‘ื™ืจื” ืคื™ื–ื™ื•ืชืจืคื™ืกื˜ื™ืช. ื‘ื™ืงื•ืจ ื—ื•ืœื™ื ืžืฆื™ืข ื”ื“ืจื›ื” ืœืงืจืืช ืœื™ื“ื” ืชืžื•ืจืช 80 ืฉืงืœ.



ืคื’ื™ืฉืช ื™ื™ืขื•ืฅ ืœืชื›ื ื•ืŸ ื”ืœื™ื“ื” ื‘ืฉืœื‘ื™ ื”ืจื™ื•ืŸ ืžืชืงื“ืžื™ื ื ื—ืฉื‘ืช ื›ื™ื•ื ืœืฉื™ืจื•ืช ืžืงื•ื‘ืœ, ื”ื ื™ืชืŸ ืขืœ־ื™ื“ื™ ืžื™ื™ืœื“ื•ืช ืžื•ืกืžื›ื•ืช. ื‘ืฉื™ื‘ื ื ื™ืชืŸ ื”ืฉื™ืจื•ืช ืœืœื ืชืฉืœื•ื. ื‘ืื™ื›ื™ืœื•ื‘ ื–ื” ืขื•ืœื” 150 ืฉืงืœ ื•ื‘ื‘ื™ืœื™ื ืกื•ืŸ ื™ื’ื‘ื• ืขื‘ื•ืจ ื”ืฉื™ืจื•ืช 120 ืฉืงืœ.



ื›ืœ ื‘ืชื™ ื”ื—ื•ืœื™ื, ืœืœื ื™ื•ืฆื ืžืŸ ื”ื›ืœืœ, ืžืฆื™ืขื™ื ื’ื ืงื•ืจืกื™ ื”ื›ื ื” ืœืœื™ื“ื”, ื›ืืฉืจ ื—ืœืงื ืžืฉืœื‘ื™ื ืกื™ื•ืจ ื‘ื—ื“ืจื™ ื”ืœื™ื“ื”. ื”ืงื•ืจืก ื”ื–ื•ืœ ื‘ื™ื•ืชืจ ื”ื•ื ืฉืœ ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื”, 270 ืฉืงืœ ืœ־5 ืžืคื’ืฉื™ื, ื›ืืฉืจ ืžืชื•ื›ื ืžืงื‘ืœื™ื ื”ื—ื–ืจ ืฉืœ 150 ืฉืงืœ ื‘ืชื•ื•ื™ ืงื ื™ื™ื” ื•ืžื‘ื•ื˜ื—ื•ืช ืžืื•ื—ื“ืช ื•ืœืื•ืžื™ืช ืžืงื‘ืœื•ืช ื”ื ื—ื”. ื”ืงื•ืจืก ื”ื™ืงืจ ื‘ื™ื•ืชืจ ื”ื•ื ื‘ืืกืฃ ื”ืจื•ืคื: 550 ืฉืงืœ ืœ־6 ืžืคื’ืฉื™ื (ื™ืฉ ื’ื ืงื•ืจืก ืžืจืชื•ืŸ ื‘־350 ืฉืงืœ‭.(‬ ืžื‘ื•ื˜ื—ื•ืช ื›ืœืœื™ืช ืžื•ืฉืœื ืžืงื‘ืœื•ืช ื”ื ื—ื•ืช ื‘ืงื•ืจืกื™ื ืฉืœ ื‘ื™ืœื™ื ืกื•ืŸ, ืžืื™ืจ ื•ืงืคืœืŸ.



ื ืฉืืจื™ื ืื—ืจื™ ื”ืœื™ื“ื”

ื‘ื›ืœ ื‘ืชื™ ื”ื—ื•ืœื™ื ื‘ืžืจื›ื– ื ื”ื•ื’ ืœื”ืฉืื™ืจ ื™ื•ืœื“ื•ืช ื•ืชื™ื ื•ืงื•ืช ื‘ืจื™ืื™ื ื‘ืžืฉืš ื™ื•ืžื™ื™ื ื‘ืืฉืคื•ื– ืœืžืขืงื‘. ื‘ืืกืฃ ื”ืจื•ืคื ืžืืคืฉืจื™ื ื”ืชื—ืฉื‘ื•ืช ื‘ื ืฉื™ื ื•ืœื“ื ื™ื•ืช ืขื ืžืกืคืจ ืœื™ื“ื•ืช ื’ื‘ื•ื” "ื”ืžื‘ืงืฉื•ืช ืœื”ื™ืฉืืจ ื™ื•ื ื ื•ืกืฃ ืœืžื ื•ื—ื”, ื‘ืžื™ื“ื” ืฉืžืชืืคืฉืจ‭."‬



ื‘ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื”, ื”ืžืจื›ื– ืืช ืจื•ื‘ ื”ืœื™ื“ื•ืช ืฉืœ ื ืฉื™ื ื“ืชื™ื•ืช ื‘ืกื‘ื™ื‘ื”, ืฉื•ื”ื•ืช ื”ื™ื•ืœื“ื•ืช 3 ื™ืžื™ื ืชื—ืช ื”ืฉื’ื—ื” ืจืคื•ืื™ืช, ื•ืœืื—ืจ ืžื›ืŸ ืžืชืืคืฉืจืช ื”ืžืฉืš ืฉื”ื™ื™ืชืŸ ืขืœ ื‘ืกื™ืก ืžืงื•ื ืคื ื•ื™. ืื’ื‘, ื’ื ืžืขื™ื™ื ื™ ื”ื™ืฉื•ืขื” ื•ื’ื ืฉืขืจื™ ืฆื“ืง ื”ื ื‘ืชื™ ื—ื•ืœื™ื ื‘ืขืœื™ ืฆื‘ื™ื•ืŸ ื“ืชื™, ืืš ื‘ื›ืœ ื‘ืชื™ ื”ื—ื•ืœื™ื ื™ืฉ ืฉื™ืจื•ืชื™ื ืžื™ื•ื—ื“ื™ื ืœื™ื•ืœื“ื•ืช ื“ืชื™ื•ืช, ื›ืžื• ืืจื•ื—ื•ืช ื’ืœืื˜.

Tuesday, 5 June 2007

By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

The following post was written by Guy Kaswasaki the one and only - cool!

Because of Truemors, I’ve learned a lot about launching a company in these “Web 2.0” times. Here’s quick overview “by the numbers.”

  1. 0. I wrote 0 business plans for it. The plan is simple: Get a site launched in a few months, see if people like it, and sell ads and sponsorships (or not).

  2. 0. I pitched 0 venture capitalists to fund it. Life is simple when you can launch a company with a credit-card level debt.

  3. 7.5. 7.5 weeks went by from the time I registered the domain truemors.com to the site going live. Life is also good because of open source and Word Press.

  4. $4,500. The total software development cost was $4,500. The guys at Electric Pulp did the work. Honestly, I wasn’t a believer in remote teams trying to work together on version 1 of a product, but Electric Pulp changed my mind.

  5. $4,824.14. The total cost of the legal fees was $4,824.14. I could have used my uncle the divorce lawyer and saved a few bucks, but that would have been short sighted if Truemors ever becomes worth something.

  6. $399. I paid LogoWorks $399 to design the logo. Of course, this was before HP bought the company. Not sure what it would charge now. :-)

  7. $1,115.05. I spent $1,115.05 registering domains. I could have used GoDaddy and done it a lot cheaper, but I was too stupid and lazy.

  8. 55. I registered 55 domains (for example, truemors.net, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use. Yes, I could have registered fewer and spent less, but who cares about saving a few hundred bucks compared to the cost of legal action to get a domain away from a squatter if Truemors is successful?

  9. $12,107.09. In total, I spent $12,107.09 to launch Truemors. During the dotcom days, entrepreneurs had to raise $5 million to try stupid ideas. Now I’ve proven that you can do it for $12,107.09.

  10. 1.5. There are 1.5 full-time equivalent employees at Truemors. For me, it’s a labor of love.

  11. 3. TechCrunch wrote about Truemors 3 times: the leak, the leak with a screen shot, and the opening. I wish I could tell you I was so sly as to plan this. Michael Arrington thought he was sticking it to me. Don’t stop, Michael!

  12. 261,214. Much to my amazement, there were 261,214 page views on the first day.

  13. 14,052. Much to my amazement, there were 14,052 visitors on the first day.

  14. $0. I spend $0 on marketing to launch Truemors.

  15. 24. However, I did spend 24 years of schmoozing and “paying it forward” to get to the point where I could spend $0 to launch a company. Many bloggers got bent out of shape: “The only reason Truemors is getting so much coverage is that it’s Guy’s site.” To which my response is, “You have a firm grasp of the obvious.”

  16. 405. Because some people had nothing better to do, there were 405 posts on the first day.

  17. 218. We deleted 218 of the 405 posts because they were junk, spam, inappropriate, or just plain stupid. Interestingly, half the bloggers complained the site was full of junk. The other half complained I was deleting posts. :-)

  18. 3. A mere 3 hours went by before the site was hacked, and we had to shut it down temporarily. I was impressed. The hacker who did this might be the next Woz. Please contact me if you are.

  19. 36. A mere 36 hours went by before Yahoo! Small Business told us that we were inappropriate for this service because of our traffic.

  20. $29.96. Our monthly break-even point was $29.96 with Yahoo!

  21. $150. Because Yahoo! evicted us, our monthly break-even point quadrupled to $150. If you’re interested in buying a monthly sponsorship for $151, you’d make Truemors profitable. :-)

  22. 2. A mere 2 days went by before Truemors was called the “worst website ever” by the Inquirer.

  23. 246,210. Thank you God for the Inquirer because it caused 246,210 page views. Yes indeed, there’s no such thing as bad PR.

  24. 150. A week before we launched, if you typed “truemors” into Google, you would have gotten 150 hits.

  25. 315,000. Eleven days after the launch, “truemors” had 315,000 hits in Google. I can’t figure out how this can be, but I’m not arguing.

  26. 4. I learned four lessons launching Truemors:

    1. There’s really no such thing as bad PR.

    2. $12,000 goes a very long way these days.

    3. You can work with a team that is thousands of miles away.

    4. Life is good for entrepreneurs these days.

Sunday, 3 June 2007

Collactive Digg promotion platform

http://www.collactive.com/

New israeli Startups

Israeli interesting startups

If Netex can, i am sure Meijob can...

Well, Netex with revenues of 130K USD per month managed to IPO in Tel aviv stock exchange... looks like there is another route for an IPO in the future...

ื ื˜ืงืก ืขื“ื™ื™ืŸ ืœื ืžืฆืœื™ื—ื” ืœื”ืชืจื•ืžื: ื”ื”ื•ืฆืื•ืช ื’ื“ืœื•ืช ื‘ืงืฆื‘ ืžื”ื™ืจ ื•ื”ื—ื‘ืจื” ืžืฆื™ื’ื” ื”ืคืกื“ ืชืคืขื•ืœื™ ืฉืœ ืžื™ืœื™ื•ืŸ ืฉืงืœ

ื—ื•ืง ื‘ืœืชื™ ื›ืชื•ื‘ ื‘ืฉื•ืง ื”ื”ื•ืŸ ื˜ื•ืขืŸ ื›ื™ ื”ื“ื•"ื—ื•ืช ื”ืคื—ื•ืช ื˜ื•ื‘ื™ื ื‘ื‘ื•ืจืกื”, ื™ื•ืฆืื™ื ื‘ืœื™ืœื” ื”ืื—ืจื•ืŸ ืฉืœ ื”ื—ื•ื“ืฉ. ื•ืื›ืŸ, ื”ื“ื•"ื—ื•ืช ืฉืœ ื ื˜ืงืก ืžืขื™ื“ื™ื ืžืฆื“ ืื—ื“ ืขืœ ื”ื›ื ืกื•ืช ืฉืื™ื ืŸ ืขื•ืœื•ืช ื•ืžืŸ ื”ืฆื“ ื”ืฉื ื™ ืขืœ ื”ื•ืฆืื•ืช ื”ื•ืœื›ื•ืช ื•ื’ื“ืœื•ืช ืืฉืจ ื”ืขื‘ื™ืจื• ืืช ื”ื—ื‘ืจื” ืœื”ืคืกื“ ืชืคืขื•ืœื™ ืฉืœ ืžื™ืœื™ื•ืŸ ืฉืงืœ.

ื ื˜ืงืก ืคื•ืขืœืช ื‘ืขื™ืงืจ ื‘ื™ืฉืจืืœ ื•ื”ื™ื ืžืคืชื—ืช ืžื ื•ืข ื—ื™ืคื•ืฉ ื•ืžืขืจื›ื•ืช ืคืจืกื•ื ื‘ืื™ื ื˜ืจื ื˜ ื•ื‘ืกืœื•ืœืจ. ื ื˜ืงืก ืžืฆื™ื™ื ืช ื›ื™ "ืจื•ื‘ ื”ื”ืฉืงืขื•ืช ืœืคื™ืชื•ื— ื”ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ื•ื”ืžืขืจื›ื•ืช ืฉืœ ื”ื—ื‘ืจื” ื›ื‘ืจ ื‘ื•ืฆืขื•" ื•ื›ื™ ืžื˜ืจืชื” ื›ืขืช ื”ื™ื ืœื”ืขื ื™ืง ื–ื›ื™ื•ื ื•ืช ืœื”ืคืขืœื” ื‘ื—ื•"ืœ.

ื›ืš, ืœืžืฉืœ ื ื›ืชื‘ ื‘ื“ื•"ื— ื›ื™ ื‘ื—ื•ื“ืฉ ืžืื™ ื”ืฉืœื™ืžื” ื”ื—ื‘ืจื” ืคื™ืชื•ื— ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ื—ื“ืฉื•ืช ื”ืžืืคืฉืจื•ืช ื—ื™ืคื•ืฉ ืจื‘ ืœืฉื•ื ื™ ื‘ืื™ื ื˜ืจื ื˜ ื›ืžื• ื’ื ืžืชืŸ ืฉื™ืจื•ืชื™ ืคืจืกื•ื ืžืžื•ืงื“ื™ื. ื‘ืฉืœื‘ ื–ื” ื ืžืฆืืช ื ื˜ืงืก ื‘ืฉืœื‘ื™ื ืžืชืงื“ืžื™ื ืฉืœ ืžืฉื ื•ืžืชืŸ ืขื ื—ื‘ืจืช ืื™ื ื˜ืจื ื˜ ื‘ืจื•ืกื™ื” ื”ื›ื•ืœืœ ืžืชืŸ ื–ื™ื›ื™ื•ืŸ ืœื—ื‘ืจื” ื”ืจื•ืกื™ืช ืชืžื•ืจืช ืชืฉืœื•ื ื—ื“ ืคืขืžื™ ื•ืชืžืœื•ื’ื™ื ืฉื ืชื™ื™ื.

ื‘ืžืกื’ืจืช ื”ื”ืขืจื›ื•ืช ื”ืื•ืคื˜ื™ืžื™ื•ืช ืœืคืขื™ืœื•ืช ื‘ื—ื•"ืœ, ื”ืจื—ื™ื‘ื” ื ื˜ืงืก ืืช ืžืขืจืš ื”ืžื›ื™ืจื•ืช ื•ื”ืฉื™ื•ื•ืง ื‘ืืžืฆืขื•ืช ื’ื™ื•ืก ืกื•ื›ื ื™ื ื ื•ืกืคื™ื ื•ื™ืฆืจื” ืžื•ื“ืœ ืชืžื—ื•ืจ ื—ื“ืฉ ื”ืžื‘ื•ืกืก ืขืœ ื›ื ื™ืกื•ืช ืœืืชืจ ื”ืžืคืจืกื.

ื‘ื™ื ืชื™ื™ื ื”ื“ื•"ื—ื•ืช ืื™ื ื ื ื•ืฉืื™ื ื‘ืฉื•ืจื”: ื”ื›ื ืกื•ืชื™ื” ืฉืœ ื ื˜ืงืก ืขืœื• ื‘-1% ืœ-1.57 ืžื™ืœื™ื•ืŸ ืฉืงืœ. ื•ืื•ืœื ื”ื›ื ืกื•ืชื™ื” ืฉืœ ื ื˜ืงืก ื”ืŸ ื‘ื“ื•ืœืจื™ื ื•ื”ืŸ ืžืชื•ืจื’ืžื•ืช ืœืฉืงืœื™ื ืœืฆื•ืจืš ื”ืฆื’ืช ื”ื“ื•"ื—, ื›ืš ืฉื”ื™ืจื™ื“ื” ื‘ืฉืขืจ ื”ื“ื•ืœืจ ืงื™ื–ื–ื” ื”ื›ื ืกื•ืช ืืœื”. ืขื ื–ืืช, ืžืื—ืจ ืฉื ื˜ืงืก ืคื•ืขืœืช ื‘ืืจืฅ, ื”ืจื™ ืฉื”ื•ืฆืื•ืชื™ื” (ืœืžืฉืœ ืฉื›ืจ) ื”ืŸ ื‘ืฉืงืœื™ื ื›ืš ืฉื™ืฉ ื‘ื”ื—ืœื˜ ืžืงื•ื ืœื”ืฆื™ื’ ืืช ื”ื”ื›ื ืกื•ืช ื“ื•ื•ืงื ื‘ืžื•ื ื—ื™ื ืฉืงืœื™ื™ื - ื›ืคื™ ืฉื ื˜ืงืก ืื›ืŸ ืขื•ืฉื”. ื”ื™ืฆื™ื‘ื•ืช ื‘ื”ื›ื ืกื•ืช ื”ื“ื•ืœืจื™ื•ืช ื•ื”ื™ืจื™ื“ื” ื‘ืฉืขืจ ื”ื“ื•ืœืจ (ื›-4% ืžืชื—ื™ืœืช 2007) ืžืจืื™ื ืฉื”ื—ื‘ืจื” ื”ื’ื“ื™ืœื” ืืช ืžื›ื™ืจ ื”ืžื•ืฆืจื™ื ื‘ื›ืžื” ืื—ื•ื–ื™ื.

ืขืœื•ืช ื™ืฆื•ืจ ื”ืžื•ืฆืจ ื’ื“ืœื” ืคื™ 3 ืœ-454 ืืœืฃ ืฉืงืœ ื•ื”ื™ื ื›ื•ืœืœืช ื‘ืขื™ืงืจ ื”ื•ืฆืื•ืช ืคื—ืช (ื‘ืœืื™) ืขืœ ื”ืชื•ื›ื ื” ื›ืš ืฉืœื ืžื“ื•ื‘ืจ ื‘ื”ื•ืฆืื” ืฉืœ ื›ืกืฃ ืžืžืฉ. ื”ื•ืฆืื•ืช ื”ืžื—ืงืจ ื•ื”ืคื™ืชื•ื— ืฉืœ ื ื˜ืงืก ื’ื“ืœื• ืคื™ 10 ืœ-307 ืืœืฃ ืฉืงืœ ืžืื—ืจ ื•ื”ื—ื‘ืจื” ื’ื ืžื‘ืฆืขืช ืคืขื•ืœื•ืช ืชื—ื–ื•ืงื” ืœืžืขืจื›ื•ืช ื”ื—ื“ืฉื•ืช ื•ื”ื•ืฆืื•ืช ื”ืฉื™ื•ื•ืง ืขืœื• ื‘-66% ืœืžื™ืœื™ื•ืŸ ืฉืงืœ. ื‘ืกืš ื”ื›ืœ ืžืฆื™ื’ื” ื ื˜ืงืก ื”ืคืกื“ ืชืคืขื•ืœื™ ืฉืœ ืžื™ืœื™ื•ืŸ ืฉืงืœ ืœืขื•ืžืช ืจื•ื•ื— ืชืคืขื•ืœื™ ืฆื ื•ืข ืฉืœ 249 ืืœืฃ ืฉืงืœ ื‘ืจื‘ืขื•ืŸ ื”ืžืงื‘ื™ืœ.

ื ืงื•ื“ืช ืื•ืจ ืžื’ื™ืขื” ืžืกืขื™ืฃ ื”ื›ื ืกื•ืช ื”ืžื™ืžื•ืŸ (ืจื™ื‘ื™ืช ืขืœ ืคืงื“ื•ื ื•ืช ื•ื ื™ื™ืจื•ืช ืขืจืš) ืฉื”ื›ื ื™ืก ืœื—ื‘ืจื” 138 ืืœืฃ ืฉืงืœ ืœืขื•ืžืช ื”ื•ืฆืื” ืฉืœ 48 ืืœืฃ ืฉืงืœ ื‘ืจื‘ืขื•ืŸ ื”ืžืงื‘ื™ืœ.

ื‘ืฉื•ืจื” ื”ืชื—ืชื•ื ื”, ืžื“ื•ื•ื—ืช ื ื˜ืงืก ืขืœ ื”ืคืกื“ ืฉืœ 878 ืืœืฃ ืฉืงืœ ืœืขื•ืžืช ืจื•ื•ื— ืฉืœ 201 ืืœืฃ ืฉืงืœ ื‘ืจื‘ืขื•ืŸ ื”ืžืงื‘ื™ืœ. ืืช 2006 ื›ื•ืœื” ืกื™ื™ืžื” ื ื˜ืงืก ื‘ื”ืคืกื“ ืฉืœ 1.34 ืžื™ืœื™ื•ืŸ ืฉืงืœ. ื’ื ืชื–ืจื™ื ื”ืžื–ื•ืžื ื™ื ืฉืœ ื”ื—ื‘ืจื” (ื›ืกืฃ ื”ื ื›ื ืก ื‘ืคื•ืขืœ ืœืงื•ืคื”) ื”ืคืš ืฉืœื™ืœื™ ื•ืคื™ืจื•ืฉ ื”ื“ื‘ืจ ืฉื ื˜ืงืก ืฉืจืคื” 859 ืืœืฃ ืฉืงืœ ื•ืœื ื”ืฆืœื™ื—ื” ืœื™ื™ืฆืจ ื›ืกืฃ ืฉื™ื›ื ืก ืœืงื•ืคืชื”. ืžื ื™ื™ืช ื ื˜ืงืก ื ื”ื ื™ืช ื”ื™ื˜ื‘ ืžื”ื’ืื•ืช ื‘ืชืœ ืื‘ื™ื‘ ื•ื”ื™ื ื”ื•ืกื™ืคื” 88% ืžืชื—ื™ืœืช ื”ืฉื ื”.

Internet Advertising in the US reach 16.9 Billion

35% growth rate.
Search engine market share is 40%
Google market share is 60% of Search
Google market share of total online media is 24%!

Redmatch is going to India

The following post in TheMarker elaborate more on the strategy of Redmatch by penetrating India

ืงืจืืช ื”ื”ื ืคืงื” ื”ืงืจื•ื‘ื” ืฉืœ ื—ื‘ืจืช ื”ืกื˜ืืจื˜ ืืค ื”ื™ืฉืจืืœื™ืช, ืจื“ืžืืฅ' (Redmatch), ื”ืžื™ื™ืฆืจืช ื˜ื›ื ื•ืœื•ื’ื™ื” ืœื ื™ื”ื•ืœ ื’ื™ื•ืก ืขื•ื‘ื“ื™ื ื‘ืื™ื ื˜ืจื ื˜, ื›ื‘ืจ ื‘ืžื”ืœืš ื”ืฉื‘ื•ืขื•ืช ื”ืงืจื•ื‘ื™ื ื‘ืชืœ ืื‘ื™ื‘, ื—ืชืžื” ื”ื—ื‘ืจื” ืขืœ ื”ืกื›ื ืืกื˜ืจื˜ื’ื™ ืขื ื—ื‘ืจืช HT Media, ืื—ื“ ืžื’ื•ืคื™ ื”ืžื“ื™ื” ื”ื’ื“ื•ืœื™ื ื‘ื™ื•ืชืจ ื‘ืืกื™ื”. ืœ-HT Media ื›-14.5 ืžื™ืœื™ื•ืŸ ืœืงื•ื—ื•ืช, ื•ื”ื™ื ืžื•ื›ืจืช 2.5 ืžื™ืœื™ื•ืŸ ืขื™ืชื•ื ื™ื ืžื“ื™ ื™ื•ื. ื”ืคืจืกื•ืžื™ื ื”ืžื•ื‘ื™ืœื™ื ืฉืœื” ื”ื ื”-Hindustan Times (ื‘ืื ื’ืœื™ืช) ื•ื”-Hindustan (ื‘ื”ื™ื ื“ื™ืช), ื”ืงื™ื™ืžื™ื ืžืื– ื”ืงืžืช ื”ื—ื‘ืจื” ื‘ืฉื ืช 1924 ืฉื ื—ื ื›ื” ืขืœ ื™ื“ื™ ืžื”ื˜ืžื” ื’ื ื“ื™, ื›ื—ืœืง ืžืชื ื•ืขืช ื”ืฉื—ืจื•ืจ ื”ื”ื•ื“ื™ืช. ื”ืงื‘ื•ืฆื” ื ื›ื ืกื” ืœืื—ืจื•ื ื” ื’ื ืœืžื“ื™ื” ื”ืื™ื ื˜ืจื ื˜ื™ืช, ื•ืืชืจ ื”ื“ื’ืœ ืฉืœื” (HindustanTimes.com) ื ื—ืฉื‘ ืœืืชืจ ื”ื—ื“ืฉื•ืช ื”ืžื•ื‘ื™ืœ ื‘ื”ื•ื“ื•.

ื‘ื›ื•ื•ื ืช ืจื“ืžืืฅ' ืœืฆืืช ืœื”ื ืคืงื” ื‘ืžืกื’ืจืช ื”ืจื—ื‘ื” ืžืฉืžืขื•ืชื™ืช ืฉืœ ืคืขื™ืœื•ืชื” ื‘ืืกื™ื”, ื•ื”ื”ืกื›ื ืขื HT Media ื ื—ืฉื‘ ืœื—ืฉื•ื‘ ืฉื‘ื”ืกื›ืžื™ ื”ื”ืชืงืฉืจื•ืช ื”ืื—ืจื•ื ื™ื ืฉื‘ื™ืฆืขื” ืจื“ืžืืฅ' ื‘ืžื–ืจื—. ืœืื—ืจื•ื ื” ื—ืชืžื” ื”ื—ื‘ืจื” ืขืœ ืขืกืงื” ื ื•ืกืคืช ื’ื ืขื Kompas, ื”ืขื™ืชื•ืŸ ื”ื™ื•ืžื™ ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ ื‘ืื™ื ื“ื•ื ื–ื™ื”, ืœืฉื“ืจื•ื’ ื•ืคื™ืชื•ื— ืคื•ืจื˜ืœ ื”ื“ืจื•ืฉื™ื ืฉืœ ื”ืขื™ืชื•ืŸ.

ืจื“ืžืืฅ', ื”ืคื•ืขืœืช ื›ืฉืฉ ืฉื ื™ื, ื”ืชืคืฆืœื” ื‘ื—ื•ื“ืฉื™ื ื”ืื—ืจื•ื ื™ื, ืœืื—ืจ ืฉืžื ื›"ืœ ื”ื—ื‘ืจื”, ื“ื ื™ ืื‘ื™ื“ื•ืจ, ื”ื—ืœื™ื˜ ืฉืœื ืœื”ืžืฉื™ืš ืœืคืขื•ืœ ื‘ืฉื•ืง ื”ืืžืจื™ืงืื™ ื”ืจื•ื•ื™ ื‘ื• ืœื ื”ื™ื” ื™ืชืจื•ืŸ ื™ื—ืกื™ ืœื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืœ ื”ื—ื‘ืจื”, ื•ืœื”ืงื“ื™ืฉ ืืช ืขื™ืงืจ ื”ืžืืžืฅ ืœืฉื•ืงื™ ืืกื™ื” ื•ืื™ืจื•ืคื”. ืžื ื”ืœ ื”ืคืขื™ืœื•ืช ืฉืœ ืจื“ืžืืฅ' ื‘ืืจื”"ื‘, ื“ื™ื•ื•ื™ื“ ืžืจืงื•ืก, ื ืคืจื“ ืžื”ื—ื‘ืจื” ื•ื ื•ืชืจ ืœื ื”ืœ ืคืขื™ืœื•ืช ืžืงื‘ื™ืœื” ืžื•ืœ ื”ืฉื•ืง ื”ืืžืจื™ืงืื™.

ืจื“ืžืืฅ' ื‘ื™ืฆืขื” ืฉื™ื ื•ื™ ื‘ืžื•ื“ืœ ื”ืขืกืงื™ ืฉืœื” ื‘ืžื”ืœืš ื”ืฉื ื” ื”ืื—ืจื•ื ื”, ื•ื”ื™ื ืื™ื ื” ืžื‘ืกืกืช ืขื•ื“ ืืช ืขื™ืงืจ ืคืขื™ืœื•ืชื” ืขืœ ืžื›ื™ืจืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื”, ืืœื ืคื•ืขืœืช ืœื—ืชื™ืžืช ืฉื•ืชืคื•ื™ื•ืช ืืกื˜ืจื˜ื’ื™ื•ืช ืขื ืงื‘ื•ืฆื•ืช ืชืงืฉื•ืจืช ื’ื“ื•ืœื•ืช ื‘ืืกื™ื”. ื–ืืช, ื›ื—ืœืง ืžื”ืงืžืช ืคืœื˜ืคื•ืจืžื” ืืกื™ื™ืืชื™ืช ืื—ืช, ืฉืชื—ื‘ืจ ื‘ื™ืŸ 12 ืžื“ื™ื ื•ืช ื‘ืžื–ืจื— ืืกื™ื”. ื”ืชืฉืชื™ืช ืขืฉื•ื™ื” ืœื™ื™ืฆืจ ื”ื›ื ืกื•ืช ืฉืœ ื›ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ื‘ืฉื ื” ืœื—ื‘ืจื”. ื‘ื™ืŸ ื”ืžื“ื™ื ื•ืช ืฉื›ื‘ืจ ืžื—ื•ื‘ืจื•ืช ืœืคืœื˜ืคื•ืจืžื”: ืžืœื–ื™ื”, ืกื™ื ื’ืคื•ืจ, ืชืื™ืœื ื“, ืื•ืกื˜ืจืœื™ื”, ื”ื•ื ื’ ืงื•ื ื’, ื•ื™ื˜ื ืื ื•ืื™ื ื“ื•ื ื–ื™ื”.

ื”ืžื”ืœืš ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ ืฉื‘ื™ืฆืขื” ืจื“ืžืืฅ' ื”ืฉื ื” ื”ื™ื” ื”ืงืžืช ื—ื‘ืจื” ื‘ืฉื•ืง ื”ืขื‘ื•ื“ื” ื”ื’ื“ื•ืœ ื‘ืขื•ืœื - ืกื™ืŸ. ืœืจื“ืžืืฅ' ืฉืœื•ื—ื” ื‘ื”ื•ื“ื• ื•ืฉื ื™ ืžืฉืจื“ื™ื ื‘ืืจื”"ื‘, ื•ืขื“ ื”ื™ื•ื ื”ื™ื ื’ื™ื™ืกื” 6.5 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ (ื›ื—ืฆื™ ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ืžืงืจืŸ ื”ื”ื•ืŸ ืกื™ื›ื•ืŸ DZ, ื•ื”ื™ืชืจ ืžืžืฉืงื™ืขื™ื ืคืจื˜ื™ื™ื, ื‘ื™ื ื™ื”ื ื ืฉื™ื ืื™ื’ื•ื“ ืœืฉื›ื•ืช ื”ืžืกื—ืจ, ืื•ืจื™ืืœ ืœื™ืŸ). ืจื“ืžืืฅ' ื”ืฉืงื™ืขื” ื›-11 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ื‘ืคื™ืชื•ื— ื”ืชื•ื›ื ื” ืฉืœื”, ื•ื”ื›ื ืกื•ืชื™ื” ืžื•ืขืจื›ื•ืช ื‘ื›-4 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ.

ืœื“ื‘ืจื™ ืื‘ื™ื“ื•ืจ, ืื ื‘ืฉื ืช 2006, ืคื—ื•ืช ืž-20% ืžื”ื›ื ืกื•ืช ื”ื—ื‘ืจื” ื”ื’ื™ืขื• ืžื”ืฉื•ืง ื”ืืกื™ื™ืืชื™, ื”ืจื™ ืฉื‘ืฉื ืช 2007 ืฆื•ืคื” ื”ื—ื‘ืจื” ืœื”ื’ื™ืข ืœื›-50% ื”ื”ื›ื ืกื•ืช ืžืฉื•ืง ื–ื”. ืœืจื“ืžืืฅ' ืฉื•ืชืคื•ืช ื‘ื™ืฉืจืืœ ืขื MSN ื‘ืžื™ื–ื ื’ื™ื•ืก ืขื•ื‘ื“ื™ื, ื•ื”ืžื™ื–ื ืจื•ื•ื—ื™ ื•ืžื•ื ื” ื™ื•ืชืจ ืž-10 ืืœืฃ ืžื•ืขืžื“ื™ื ืฉืžืฉืœืžื™ื ืžื“ื™ ื—ื•ื“ืฉ.

Jhon Bryce in Beijing

ื’'ื•ืŸ ื‘ืจื™ื™ืก ืžืงื™ืžื” ืžืจื›ื–ื™ ื”ื“ืจื›ื” ื‘ืกื™ืŸ

ืคืชื—ื” ืžืจื›ื– ื”ื“ืจื›ื” ื‘ื‘ื™ื™ื’'ื™ืŸ ื•ืขื•ืžื“ืช ืœืคืชื•ื— ืžืจื›ื–ื™ื ื’ื ื‘ืฉืื ื’ื—ืื™ ื•ื’ื•ืื ื“ื’'ื•, ื‘ื”ืฉืงืขื” ืฉืœ ื›ืฉื ื™ ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ. ื‘ื—ื‘ืจื” ืžืขืจื™ื›ื™ื ืืช ืคื•ื˜ื ืฆื™ืืœ ื”ื”ื›ื ืกื•ืช ืฉืœ ื”ืคืจื•ื™ื™ืงื˜ ื‘-10 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ื‘ืฉืœื•ืฉ ืฉื ื™ื

ืชื ื™ ื’ื•ืœื“ืฉื˜ื™ื™ืŸ

ืคื•ืจืกื:
03.06.07, 09:44

ื—ื‘ืจืช ื”ื“ืจื›ืช ื”ืžื—ืฉื‘ื™ื ื’'ื•ืŸ ื‘ืจื™ื™ืก, ืžืงื‘ื•ืฆืช ืžื˜ืจื™ืงืก, ื”ืงื™ืžื” ืžืจื›ื– ื”ื“ืจื›ื” ืœืžื—ืฉื‘ื™ื ื‘ื‘ื™ื™ื’'ื™ืŸ, ื‘ื™ืจืช ืกื™ืŸ. ืขื“ ืกื•ืฃ ื”ืฉื ื” ื”ื ื•ื›ื—ื™ืช ืžืชื›ื ื ืช ื”ื—ื‘ืจื” ืœืคืชื•ื— ืฉื ื™ ืžืจื›ื–ื™ ื”ื”ื“ืจื›ื” ื—ื“ืฉื™ื ื ื•ืกืคื™ื, ื‘ืฉื ื—ืื™ ื•ื‘ื’ื•ืื ื“ื’'ื•.

ืœืคื™ ื”ืขืจื›ื•ืช ื‘ืขื ืฃ ื”ืžื—ืฉื‘ื™ื, ืชืฉืงื™ืข ื”ื—ื‘ืจื” ื›ืฉื ื™ ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ ื‘ื”ืงืžืช ืฉืœื•ืฉืช ื”ืžืจื›ื–ื™ื. ื‘ืžื˜ืจื™ืงืก ืฆื•ืคื™ื ื›ื™ ื”ืคืขื™ืœื•ืช ื‘ืกื™ืŸ ืชื ื™ื‘ ืœื” ื‘ืฉืœื•ืฉ ื”ืฉื ื™ื ื”ืงืจื•ื‘ื•ืช 10 ืžื™ืœื™ื•ืŸ ื“ื•ืœืจ.

ื”ืžืจื›ื– ื™ืฉืžืฉ ืœื”ื›ืฉืจืช ืื ืฉื™ IT ื‘ื˜ื›ื ื•ืœื•ื’ื™ื•ืช ืžื™ืงืจื•ืกื•ืคื˜, ืกื™ืกืงื•, ืื•ืจืงืœ, ืจื“ ื”ืื˜ ืœื™ื ื•ืงืก, ื”ื ื“ืกืช ืชื•ื›ื ื” ื•ืื‘ื˜ื—ืช ืžื™ื“ืข. ืืช ื”ืžืจื›ื– ื™ืคืขื™ืœื• ืžื“ืจื™ื›ื™ื ืกื™ื ื™ื™ื ืฉืขื‘ืจื• ื”ื›ืฉืจื” ื‘ื™ื“ื™ ืื ืฉื™ ื’'ื•ืŸ ื‘ืจื™ื™ืก ื‘ื™ืฉืจืืœ, ื•ื™ื™ืžืฆืื• ืชื—ืช ืคื™ืงื•ื— ืฉืœ ืžื“ืจื™ื›ื™ื ืžื™ืฉืจืืœ ื”ื ืžืฆืื™ื ื‘ืกื™ืŸ.

"ื’ื™ืœื™ื ื• ืฆืžื ืื“ื™ืจ ืœื™ื“ืข ืžืชืงื“ื ื‘ืกื™ืŸ", ืื•ืžืจ ืขืจืŸ ืœืกืจ, ืžื ื›"ืœ ืžืฉื•ืชืฃ ืฉืœ ื’'ื•ืŸ ื‘ืจื™ื™ืก, "ืื ื• ื ื™ืชืŸ ืฉื™ืจื•ืชื™ื ื’ื ืœื—ื‘ืจื•ืช ื™ืฉืจืืœื™ื•ืช ืฉืคื•ืขืœื•ืช ื‘ืกื™ืŸ ื•ืžืขื•ื ื™ื ื•ืช ืœื”ื›ืฉื™ืจ ืืช ืขื•ื‘ื“ื™ื”ืŸ ื•ืœืขื“ื›ืŸ ืื•ืชื ื‘ืฉื™ื ื•ื™ื™ื ื‘ืฉื•ืง ื•ื’ื ืœืขื•ื‘ื“ื™ื ืฉืœ ื—ื‘ืจื•ืช ื”ืชื•ื›ื ื” ื•ื—ื•ืžืจื” ื”ื‘ื™ื ืœืื•ืžื™ื•ืช


".