Titled "E-Commerce Development Plan during the 11th Five-Year Period", the new Plan puts forward the general objectives of China's e-commerce development during the 11th Five-Year Period. Specifically, by 2010, a basic pattern of e-commerce development environment, support systems, technical services and applications shall be formed. E-commerce by that point should become an important industry and e-commerce applications should develop dramatic growth in the national economy and social development.

In order to meet the goal, the Plan states two emphases of e-commerce. One is to popularize e-commerce applications and the other is to develop the e-commerce industry on a grand scale.