This is a nice post i once read with good tips to use on Ad sense. it is short and to the point.
Why Adsense?
AdSense outperformed every affiliate program he tried.
Ad Placement
The heat-map (where visitors look more carefully) is like an F and placing the ads there will lead to a higher CTR.
For the top ad, use the google_ad_format “300×250″ and put it to the right of the left column navigation. Put a small paragraph of text above it so that the whole ad is wrapped in content. And make sure that ad is above the fold.
For the footer, use a horizontal text link ad, placed in the middle of the page like the bottom navigation many sites use. Use the 4 or 5 link unit that best fits the size. These give a lower CTR, but if you have tons of traffic, it is worth it.
Never use more than two ad blocks. The more have ads you have, the more room there is for cheap ads to appear.
Skyscraper ads do not perform as well as 300×250 ads but are a good substitute on pages where the 300×250 ads can’t be used.
Ad Design
Colors of the link of the ad should match the color of the navigation links.
Dim the URL in the ad (under the text) as much as possible so the visitor has a hard time reading it and typing it into another browser window. The color will be overruled if it is too close to the background color.
The ad text should match the page text color.
The background and border of the ad should be set to the same as the background, so they blend with the page colors.
Use an alternate color so you don’t display public service ads. PSAs do not pay but do hurt your stats.
Preventing “Ad Blindness”
You can use alternate colors for the links if it’s a forum, or a site that people come back often to prevent ad blindness. The format to rotate 3 colors randomly for the links is:
google_color_link = [”0000CC”,”800000″,”005500″];
This will rotate the colors in the bracket randomly.
Targeting Ads
To exclude menus and other noise and target the right ads you can qualify specific areas of content for Google to use in its matching criteria:
Content content content…
Google will still show other ads if the amount of text is not enough.
Make good use of
and <h1> tags to get better targeted ads.</p> <p>Don’t forget to think about a product when writing a page - and mention it - so Google has some idea of which ads to place there. Good things to mention are books, software or equipment that could be useful to the user. Mentioning items in relation to the content will only help everyone.</p> <p><strong>Targeting an Audience</strong></p> <p>Think of what “Mr. Nobody” looks for, and you’ll get more money. SEO sites are the worse for AdSense, because SEO people don’t click ads. Amusement and games give very low money for the clicks.</p> <p><strong>Long-term Strategy</strong></p> <p>If every page you make raises just $.04 per day from the time the page ranks and you put up 5 pages per day you’ll raise your income $.20 per day. With 365 days in a year <strong>you’ll make $73.00 more per day!</strong></p> <p>One site may not make much money but several “not much” sites can equal a lot.</p> <p><strong>Defense</strong></p> <p>An update will not destroy several “not much” websites, but it may wipe out one mega-earner.</p> <p>Big keywords hurt much more when you lose them. 100 pages bringing 10 visitors are better than 1 page that brings 1000.</p> <p>You must have more than one site to make income online.</p> <p><strong>Working with Partners</strong></p> <p>Greed will make people make the wrong decision. Just remember, you can only trust yourself.</p> <p><strong>Link Building</strong></p> <p><em>Note: I asked about having ads on the site right away or if you should build some links first to get things rolling. Mystery Mentor suggested to place ads at launch.</em></p> <p>I don’t swap links, so all my sites are just one-way natural links. I can’t say if having ads are slowing natural links because I always put the ads right from the start. I do get loads of them even if my pages have ads on them.</p> <p><strong>Design versus Content</strong></p> <p>I’m no designer and basically use the same template for all my sites. If the content is right, you’ll get links eventually.</p> <p><strong>Attitude</strong></p> <p>Think good… don’t be influenced by complaining people. Just do the work and be free in a few years.</p> <p>Make a good helpful site: don’t pull tricks and you’ll get there.</p> <p>The rest is a patience thing.</p> <p class="\"sm\"">Last 3 posts by rmccarley</p><ul><li><a href="http://www.14thc.com/scout/?p=139">Web Designers: Read this article!</a> - June 27th, 2007</li><li><a href="http://www.14thc.com/scout/?p=138">Half-hearted Google Gripes</a> - June 25th, 2007</li><li><a href="http://www.14thc.com/scout/?p=137">Major Lessons of a Minor Digg - Part II</a> - June 20th, 2007</li></ul>
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I am Barak Paz-Tal, an ordinary guy that worked in a mobile company in Israel for 5 years and 10 years as an employee in total. One day I have decided to try something new! My wife and I decided to go to China. Our dream was to create a new business. This blog is all about our adventure in China, our company Meijob, that just launched the site www.Meijob.com, a leading job search engine in China. Meijob has a unique team of over 20 members that share the same mantra - make jobs come true
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<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/Viral%20Marketing'>Viral Marketing</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/YouTube'>YouTube</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/Yunan'>Yunan</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/Yuval'>Yuval</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/apple'>apple</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/big%20files'>big files</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/bill%20gates'>bill gates</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/business.com'>business.com</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/china%20art'>china art</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/exhibition'>exhibition</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/guilin'>guilin</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/irit'>irit</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/israel'>israel</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/job%20seekers'>job seekers</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/media'>media</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/sichuan'>sichuan</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/wall%20papers'>wall papers</a>
<span dir='ltr'>(1)</span>
</li>
<li>
<a dir='ltr' href='http://paztal-barak.blogspot.com/search/label/web%20measurement'>web measurement</a>
<span dir='ltr'>(1)</span>
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<li><a href='http://www.joelcomm.com/'>ADSense Specialist</a></li>
<li><a href='http://english.meijob.com/'>Meijob - Jobs in China</a></li>
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►
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2008/'>
2008
</a>
<span class='post-count' dir='ltr'>(2)</span>
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►
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2008/01/'>
January
</a>
<span class='post-count' dir='ltr'>(2)</span>
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▼
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/'>
2007
</a>
<span class='post-count' dir='ltr'>(91)</span>
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►
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/10/'>
October
</a>
<span class='post-count' dir='ltr'>(1)</span>
</li>
</ul>
<ul class='hierarchy'>
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►
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/09/'>
September
</a>
<span class='post-count' dir='ltr'>(2)</span>
</li>
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/08/'>
August
</a>
<span class='post-count' dir='ltr'>(1)</span>
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▼
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/07/'>
July
</a>
<span class='post-count' dir='ltr'>(5)</span>
<ul class='posts'>
<li><a href='http://paztal-barak.blogspot.com/2007/07/6-reasons-why-google-search-share-can.html'>6 Reasons Why Google Search Share Can Reach 90%</a></li>
<li><a href='http://paztal-barak.blogspot.com/2007/07/microsoft-15-years-in-china.html'>microsoft 15 years in China</a></li>
<li><a href='http://paztal-barak.blogspot.com/2007/07/how-to-raise-money-from-vcs-what-is.html'>How to raise money from VC's? What is a good sales...</a></li>
<li><a href='http://paztal-barak.blogspot.com/2007/07/one-more-prof-i-have-made-right-choice.html'>One more prof i have made the right choice focusin...</a></li>
<li><a href='http://paztal-barak.blogspot.com/2007/07/adsense-tips-from-expert.html'>AdSense Tips from an Expert</a></li>
</ul>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
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►
</span>
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/06/'>
June
</a>
<span class='post-count' dir='ltr'>(32)</span>
</li>
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<ul class='hierarchy'>
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►
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/05/'>
May
</a>
<span class='post-count' dir='ltr'>(30)</span>
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<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/04/'>
April
</a>
<span class='post-count' dir='ltr'>(9)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy'>
►
</span>
</a>
<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/03/'>
March
</a>
<span class='post-count' dir='ltr'>(6)</span>
</li>
</ul>
<ul class='hierarchy'>
<li class='archivedate collapsed'>
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►
</span>
</a>
<a class='post-count-link' href='http://paztal-barak.blogspot.com/2007/02/'>
February
</a>
<span class='post-count' dir='ltr'>(5)</span>
</li>
</ul>
</li>
</ul>
</div>
</div>
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