My favorite internet Guru - Perry marshall

The best internet marketing guru that i met uptill now is Perry Marshall.
the following article is about how to write a white paper. Great stuff.

Here are the first few lines:

"...And How to Write a WhitepaperIn 1-2 Days, Not Weeks or Months!

Dear Marketing Professional,

You can increase your customer base, slash your marketing costs, and outsell your competition by delivering problem-solving whitepapers to your customers and prospects...

to read more...